What Smith.ai Does
Smith.ai is a live answering service that routes incoming calls and messages to real people who work from remote locations. Unlike automated systems, a Smith.ai representative answers your business phone in real time, takes messages, schedules appointments, or transfers calls to you — depending on how you set it up. The service runs during the hours you choose, and you pay a monthly fee based on the number of calls you expect to receive.
Smith.ai hires and trains its own staff rather than connecting you to a call center pool you share with other businesses. That means the person answering your phone can learn your business name, your scheduling system, and your specific instructions. If you run a medical office, a law firm, a plumbing company, or a small retail business, Smith.ai handles the calls you miss or don't want to answer yourself.
Key Takeaways
- Smith.ai assigns trained representatives to your account who answer calls live during your chosen hours and follow your custom instructions.
- You can set the service to take messages, schedule appointments, screen calls, or transfer urgent calls to your personal phone.
- Pricing is based on the number of calls per month you expect, not on call duration, and you can change your plan month to month.
- Smith.ai provides a phone number you can use or integrates with your existing business number through call forwarding.
- The service includes a web dashboard where you review call logs, listen to recordings, and update your business information.
How to Set Up Your Account
You start by visiting Smith.ai's website and filling out a form with your business type, the hours you need coverage, and roughly how many calls you receive each month. Smith.ai will ask whether you want them to use a new phone number they provide or whether you want to forward your existing number to them. Most small businesses forward their current number so customers reach the same line.
Once you choose a plan, you'll receive login credentials for your account dashboard. From there, you upload or type your business details — your name, your services, your hours, any special instructions for handling calls. You can write a script for representatives to follow, note which calls should be transferred to you when ready, and specify which days or times you want coverage. Smith.ai's team reviews your setup and confirms they're ready to answer calls within one to two business days.
What Happens When a Call Comes In
When someone calls your number, a Smith.ai representative answers with your business name. They follow the instructions you've set up: they might take a message with the caller's name and number, ask what the call is about, or transfer the call to your cell phone if it's marked urgent. If you've set them up to schedule appointments, they can check your calendar and book time directly.
After each call, the representative logs what happened in your account dashboard. You can read a summary of every call, listen to a recording if you want, and see whether a message was left or an appointment was booked. If a caller reaches a representative who doesn't have the answer they need, the rep can take detailed notes and pass them to you so you can follow up later.
Pricing and Plan Options
Smith.ai charges a monthly fee based on how many calls you expect per month. Plans typically start around 40 calls per month for a base price and increase in tiers — 100 calls, 200 calls, 500 calls, and higher. The exact pricing varies, so you'll see current rates when you fill out their form. You're not charged per minute of talk time; you pay the same whether calls last 30 seconds or 10 minutes.
You can change your plan month to month if your call volume changes. If you sign up for 100 calls and consistently use 200, you can upgrade. If you downgrade and go over your limit, Smith.ai will notify you so you can adjust before the next billing cycle. There's no long-term contract required.
Integration With Your Phone System
If you already have a business phone number, you set up call forwarding to Smith.ai's number during the hours you want coverage. When you're available to take calls yourself, you turn off the forwarding and answer directly. This way your customers always call the same number — they don't need to know whether they're reaching you or Smith.ai.
If you don't have a dedicated business number yet, Smith.ai can provide one. That number becomes your main line, and you can forward it to your personal phone when you're working. Some businesses use Smith.ai's number for their website and marketing materials, then forward it to themselves during business hours and let Smith.ai handle it after hours.
Your Dashboard and Call Records
Every Smith.ai account includes access to a web dashboard where you see all incoming calls, messages, and appointments. You can filter by date, search for a specific caller's name, and listen to call recordings. The dashboard shows you how many calls came in each day, which ones were transferred to you, and which ones resulted in messages or bookings.
You can update your business information, change your instructions, and adjust your coverage hours directly from the dashboard without contacting Smith.ai support. If you need to add a new phone number to transfer urgent calls to, or if you want to change which types of calls get transferred versus logged as messages, you make those changes yourself and they take effect when ready.
When Smith.ai Might Not Be the Right Fit
Smith.ai works best for businesses that receive a predictable number of calls each month and want a human voice answering. If you receive very few calls — fewer than 20 per month — you might find the monthly cost higher than it's worth. If you need 24/7 coverage every single day, Smith.ai's pricing can add up, though they do offer extended hours.
Smith.ai also requires you to set clear instructions for how calls should be handled. If your business needs vary wildly day to day or call to call, or if you need someone to make outbound calls on your behalf, you may need a different service. For very large call volumes — thousands of calls per month — a dedicated in-house receptionist or a larger call center might be more cost-effective.
Frequently Asked Questions
Can I use my existing phone number with Smith.ai?
Yes. You set up call forwarding from your current number to Smith.ai's system during the hours you want coverage. When you're available, you turn off forwarding and answer calls yourself. Your customers always dial the same number.
What if I need to change my instructions after I sign up?
You can update your business information, call handling instructions, and coverage hours anytime through your dashboard. Changes take effect when ready, so you don't have to wait or contact support unless you need help troubleshooting something.
Do I have to commit to a long-term contract?
No. Smith.ai operates month to month, and you can change or cancel your plan at any time. If your call volume changes, you can upgrade or downgrade your plan in the next billing cycle.
Can Smith.ai book appointments in my calendar?
Yes, if you provide access to your calendar system. Smith.ai representatives can check availability and book time directly. You'll need to connect your calendar — Google Calendar, Outlook, or another system — to your Smith.ai account during setup.
What happens if I get more calls than my plan covers?
Smith.ai will notify you when you're approaching your monthly limit. You can upgrade your plan before the cycle ends, or you can stay on your current plan and pay overage charges for calls beyond your limit. Either way, calls will still be answered.