SalonCentric is a wholesale beauty distributor owned by Regis Corporation that sells professional products directly to salons
SalonCentric operates as a business-to-business distributor, not a retail store where individual consumers shop. The company supplies hair care, skincare, color, and styling products to licensed salons, barbershops, and other professional beauty businesses. You access SalonCentric through a wholesale account tied to your salon's business license, not by walking into a store or shopping online as a regular customer.
The distributor stocks brands like Pureology, Redken, Goldwell, and Matrix — products typically sold through professional channels rather than drugstores. SalonCentric operates physical warehouse locations in multiple states and also takes orders by phone and through its online ordering system for account holders.
Key Takeaways
- SalonCentric requires a valid salon or barbershop business license to open an account; individual consumers cannot purchase from them.
- You order through a wholesale account by phone, online portal, or in-person at a warehouse location, and prices are set at wholesale rates rather than retail.
- SalonCentric is owned by Regis Corporation, the same parent company that operates many franchise salons, so some salon chains have direct relationships with the distributor.
- Delivery times and minimum order requirements vary by location and product type, so you need to confirm details with your local SalonCentric branch.
- SalonCentric competes with other professional beauty distributors like Sally Beauty Supply's professional division and independent regional wholesalers.
How to set up a SalonCentric account
To open an account, you contact SalonCentric directly with proof of your salon or barbershop business license. The company verifies that you operate a licensed professional beauty business — they do not sell to unlicensed individuals or home-based stylists in most cases, though policies vary by state and location. You will need your business license number, salon name, and business address.
Once your account is approved, you receive login credentials for the online ordering system or are assigned an account representative who takes phone orders. Some locations also allow walk-in purchases at their warehouse if you bring your license and account information. The account setup process typically takes a few business days to a week.
Product selection and pricing at SalonCentric
SalonCentric stocks professional-grade products that salons use on clients — not consumer retail versions. This includes color lines, shampoos and conditioners, treatments, styling tools, and salon furniture and supplies. The product range varies by warehouse location, so a SalonCentric branch in one state may not carry the exact same inventory as another.
Pricing is wholesale, meaning you pay less per unit than a salon would pay buying retail, but higher than you would pay if you were a distributor buying in bulk. Wholesale prices depend on the brand, product type, and sometimes the volume you order. SalonCentric may offer volume discounts or promotional pricing on certain items, which changes seasonally.
Ordering methods and delivery options
Account holders can order through three main channels: the online portal, phone order with an account representative, or in-person at a warehouse location. Online ordering is available 24/7 for account holders and shows real-time inventory and pricing. Phone orders go through a customer service representative during business hours, and in-person shopping lets you see and compare products before buying.
Delivery depends on your location and order method. Orders placed online or by phone may be shipped to your salon, delivered by a SalonCentric truck, or held for pickup at the warehouse. Shipping times vary — some locations offer next-day delivery for orders placed before a certain time, while others may take three to five business days. Minimum order amounts may explore for delivery, though in-person purchases typically have no minimum.
SalonCentric versus other professional beauty distributors
Sally Beauty Supply operates a professional division separate from its retail stores, and some salons use Sally for professional products. However, Sally's professional line is smaller than SalonCentric's, and Sally also sells to consumers, which means professional pricing may differ. Other regional distributors like Beauty Systems Group and local independent wholesalers also compete for salon accounts, and which one works best depends on your location, the brands you need, and delivery speed.
SalonCentric's advantage is its connection to Regis Corporation, which owns many salon chains — if your salon is part of a Regis franchise, you may have a direct relationship or preferred pricing. The disadvantage is that SalonCentric's warehouse network is not as extensive as Sally Beauty's, so availability and delivery speed depend heavily on whether a warehouse is near you.
What happens if you do not have a salon license
SalonCentric does not sell to individual consumers or unlicensed stylists. If you are a stylist working from home or renting a chair in a salon but do not hold a business license yourself, you cannot open your own SalonCentric account. Instead, the salon owner or manager would order products and you would purchase them from the salon's inventory at retail or cost-plus pricing.
If you are a consumer looking to buy professional beauty products, you would shop at a retail beauty supply store, online retailers, or directly from brand websites. SalonCentric's wholesale prices are not available to the general public.
Frequently Asked Questions
Do I need a specific type of business license to open a SalonCentric account?
You need a valid salon or barbershop license issued by your state's cosmetology board or equivalent licensing body. The exact requirements vary by state — some states require a salon owner's license, others accept a manager's license, and some require proof of salon ownership. Contact your local SalonCentric branch with your license information to confirm whether it meets their requirements.
Can I order from SalonCentric if I am a stylist renting a chair in someone else's salon?
No, you would need your own salon business license. If you rent a chair, the salon owner or manager places orders through their account. You can purchase products from the salon's inventory at whatever markup they set, or you can ask the salon owner to add items to their order for you.
What brands does SalonCentric carry?
SalonCentric carries professional brands including Redken, Pureology, Goldwell, Matrix, and others, but the exact selection varies by warehouse location. You can check what is in stock at your nearest location by logging into your account online or calling the branch directly.
How long does delivery take from SalonCentric?
Delivery times depend on your location, the warehouse serving your area, and when you place your order. Some locations offer next-day delivery for orders placed before a cutoff time, while others take three to five business days. In-person pickup at the warehouse is usually available within one business day. Ask your account representative about delivery options for your specific location.
Is SalonCentric cheaper than buying from a retail beauty supply store?
Yes, wholesale prices at SalonCentric are lower than retail prices at consumer beauty supply stores, but only if you have an account. The difference varies by product and brand. If you do not have a salon license, you cannot access SalonCentric's wholesale pricing and would need to shop at retail stores instead.