Maserati is a luxury car brand owned by Stellantis that sells high-performance vehicles through franchised dealerships
Maserati manufactures Italian luxury and sports cars positioned in the premium segment — above mainstream brands but in a different category from ultra-luxury makers like Rolls-Royce. The brand is now owned by Stellantis, a multinational automotive corporation formed in 2021 from the merger of Fiat Chrysler Automobiles and the PSA Group. In the United States, Maserati vehicles are sold through a network of franchised dealerships, meaning each location is independently owned but operates under Maserati's brand standards and sales procedures.
If you are shopping for a Maserati, you will work with a dealership that handles new vehicle sales, used inventory, financing, service, and warranty claims. The dealership experience differs from buying a mainstream vehicle because of the price point, the sales process, and the service requirements specific to performance cars.
Key Takeaways
- Maserati dealerships are independently owned franchises that follow Maserati's brand standards and must stock parts and trained technicians for service and repair.
- New Maserati vehicles typically range from roughly $80,000 to over $150,000 depending on the model, and financing is usually arranged through the dealership or your own lender.
- Maserati offers a factory warranty on new vehicles, and dealerships handle warranty claims, recalls, and scheduled maintenance.
- Used Maserati inventory at dealerships is typically certified pre-owned or inspected vehicles, and pricing depends on model year, mileage, and condition.
- Service at a Maserati dealership requires appointments and uses Maserati-specific parts and technicians trained on the brand's engines and systems.
How Maserati dealerships are structured and what they sell
A Maserati dealership is a franchise location licensed to sell new Maserati vehicles and service them under warranty. The dealership is not owned by Maserati itself but by a local business operator who has purchased the franchise rights. This operator must meet Stellantis and Maserati standards for facility, inventory, staff training, and customer service. The dealership generates revenue from new vehicle sales, used vehicle sales, financing commissions, service work, and parts sales.
New Maserati models sold in the United States include the Grecale (a compact luxury SUV), the Levante (a mid-size luxury SUV), the MC20 (a high-performance sports car), and the Quattroporte (a luxury sedan). Each model has multiple trim levels and customization options. A dealership typically stocks a limited number of new vehicles on the lot and can order additional inventory from the manufacturer if a customer wants a specific configuration.
Used Maserati inventory at dealerships usually consists of trade-ins, off-lease returns, and vehicles purchased from other sources. Many dealerships offer a certified pre-owned program with inspections and extended warranty coverage, though the specifics vary by location.
Pricing, financing, and the sales process
New Maserati vehicles in the United States typically start around $80,000 for an entry-level Grecale and can exceed $150,000 for higher trims or the MC20 sports car. Pricing varies by model, trim, options, and current market conditions. The dealership will provide a window sticker (called the Monroney label) that shows the manufacturer's suggested retail price, standard features, and options you have selected.
Financing is usually arranged through the dealership, which works with Maserati Financial Services or other lenders to offer loans. You can also bring your own financing from a bank or credit union. The dealership will discuss loan terms, down payment, trade-in value (if applicable), and monthly payment. Because these are high-value vehicles, lenders typically require a good credit score and may ask for a larger down payment than for mainstream cars.
The sales process at a Maserati dealership follows a similar structure to other car dealerships: you browse inventory or discuss custom orders, test drive vehicles, negotiate price and terms, arrange financing, and sign paperwork. Because Maserati vehicles are positioned as luxury products, the dealership experience often includes more personalized service, longer test drives, and detailed explanations of performance features and technology.
Warranty coverage and what it includes
New Maserati vehicles come with a factory warranty that covers defects in materials and workmanship for a set period. The standard warranty typically covers three years or 36,000 miles, whichever comes first, though some components may have longer coverage. The dealership handles all warranty claims, meaning you bring the vehicle to the dealership for any covered repair, and Maserati reimburses the dealership for the work.
Warranty coverage does not include routine maintenance such as oil changes, filter replacements, or tire rotation. It also does not cover damage from accidents, misuse, or normal wear and tear. If a component fails due to a manufacturing defect, the dealership will repair or replace it at no cost to you during the warranty period.
Maserati also issues recalls when safety or performance issues are identified. The dealership will contact you by mail or phone if your vehicle is subject to a recall and will perform the recall work at no charge. You can also check the National Highway Traffic Safety Administration (NHTSA) website to see if your vehicle has any open recalls.
Service, maintenance, and parts at a Maserati dealership
Service at a Maserati dealership requires an appointment and is performed by technicians trained specifically on Maserati vehicles. Because Maserati cars use high-performance engines and specialized systems, service must be done by technicians who understand the brand's engineering. The dealership stocks Maserati-specific parts and uses them for repairs and maintenance.
Scheduled maintenance intervals depend on the model and driving conditions but typically include oil changes, fluid checks, filter replacements, and inspections at regular mileage milestones. The owner's manual specifies the maintenance schedule. Service costs vary depending on the work required; routine maintenance is less expensive than major repairs, but Maserati service is generally more costly than mainstream brands because of the specialized labor and parts involved.
If you need a part for your Maserati, the dealership can order it from Maserati's parts distribution network. Parts availability is usually reliable for current and recent model years, though older or discontinued models may have longer lead times. You can also ask the dealership about the cost of a part before authorizing the work.
Used Maserati vehicles and certified pre-owned programs
Used Maserati vehicles at dealerships vary in age, mileage, and condition. Pricing depends on the model year, mileage, service history, and overall condition. A 2020 Levante with 40,000 miles will cost significantly less than a 2024 model with 5,000 miles. The dealership will provide a vehicle history report (usually from Carfax or AutoCheck) that shows previous ownership, accident history, and service records.
Many Maserati dealerships offer a certified pre-owned (CPO) program for vehicles that meet specific age and mileage criteria. A CPO vehicle has been inspected by the dealership, any needed repairs have been made, and the vehicle comes with an extended warranty beyond the original factory coverage. The CPO warranty terms vary by dealership and program, so ask what is covered and for how long before you purchase.
When buying a used Maserati, you can negotiate the price, request a pre-purchase inspection by an independent mechanic (though the dealership may not allow this on the lot), and discuss warranty options. Because used luxury vehicles can have expensive repair costs, understanding the vehicle's history and condition is important.
What to expect when visiting a Maserati dealership
When you visit a Maserati dealership, you will be greeted by a sales representative who will ask about your interests and budget. The dealership will show you available inventory and discuss features, performance, and customization options. If you want to test drive a vehicle, the sales representative will typically accompany you or follow in another car.
The dealership environment is usually designed to reflect the luxury positioning of the brand, with a showroom displaying current models, a waiting area with refreshments, and a service department separate from the sales area. Staff are trained to provide detailed product knowledge and to explain the performance and technology features that distinguish Maserati vehicles from mainstream brands.
If you are trading in a vehicle, the dealership will appraise it and offer a trade-in value. This value is negotiable and depends on the condition, mileage, and market demand for that vehicle. The trade-in value is then applied to the purchase price of the new or used Maserati you are buying.
Frequently Asked Questions
Can I buy a Maserati online or through a third-party site?
Maserati vehicles must be purchased through a franchised Maserati dealership. You cannot buy directly from the manufacturer or through a third-party retailer. Some dealerships offer online shopping tools where you can configure a vehicle and request pricing, but the actual purchase and financing must happen at the dealership.
What is the difference between a Maserati dealership and a service-only location?
A full Maserati dealership sells new and used vehicles, arranges financing, and provides service. Some locations are service-only facilities that handle maintenance and repairs but do not sell vehicles. If you need to buy a Maserati, you must go to a dealership with sales operations.
Do I have to use a Maserati dealership for service and repairs?
For warranty work, you must use a Maserati dealership because only they can submit claims to Maserati. For non-warranty repairs after the warranty expires, you can use an independent mechanic if you choose, though they may not have Maserati-specific parts or training. Many owners continue using the dealership for service because of the specialized informed.
How long does it take to get a custom-ordered Maserati?
Lead times for custom orders vary depending on the model, current production schedules, and shipping. Typically, a custom order can take several months from the time you place it until delivery. The dealership will provide an estimated delivery date when you order and will update you as the vehicle moves through production and shipping.
What happens if a Maserati dealership closes?
If a dealership closes, your warranty remains valid and can be serviced at another Maserati dealership in your region. Maserati maintains a network of authorized service locations, so you will be able to find another dealership for warranty work and service. The manufacturer will notify you of the closure and provide information about nearby alternatives.