Goodguys Rod & Custom runs the largest independent car show circuit in North America
Goodguys Rod & Custom is a for-profit company that organizes car shows across the United States, primarily featuring hot rods, custom vehicles, and classic cars. The organization holds over 20 events per year at different locations, with shows typically running one or two days. Each event charges an admission fee for spectators and a separate entry fee for people who want to display their vehicles.
Goodguys is not affiliated with any government agency or non-profit organization. It is a private business owned and operated by Goodguys Inc., based in California. The company has been running shows since 1983 and operates independently from other car show promoters.
Unlike some car shows that focus on a single marque or era, Goodguys events welcome a broad range of vehicles — from 1948 and earlier hot rods to custom trucks and street machines from any decade. This wide scope is part of what draws large crowds to their events.
Key Takeaways
- Goodguys Rod & Custom is a private company that charges both spectators and vehicle owners to attend and display at their shows.
- Shows are held at different locations throughout the year, with schedules and dates posted on their official website.
- Entry fees for displaying a vehicle and admission fees for spectators vary by location and event.
- Goodguys events welcome hot rods, custom vehicles, and classic cars from a wide range of years and styles.
- The company also sells merchandise, food, and vendor space at each event as part of their business model.
How to find Goodguys show dates and locations
Goodguys publishes their annual schedule on their official website, which lists each show by region and date. The schedule typically covers events from spring through fall, with some winter shows in warmer climates. You can filter by state or month to find shows near you.
Each show listing includes the venue address, the date, and a link to more details about that specific event. The website also shows which shows are currently open for vehicle registration and which have closed registration due to capacity limits. Some popular shows fill up weeks in advance.
You can also sign up for their email list through the website to receive notifications about new show announcements and registration openings. This is useful if you plan to display a vehicle, since registration windows can close quickly at popular events.
What it costs to attend as a spectator
Admission prices for spectators vary by location and event. Most Goodguys shows charge between $10 and $20 per person for a single day, though some events offer discounts for children or seniors. A few shows offer multi-day passes at a reduced rate if you want to attend both days of a weekend event.
Parking for spectators is typically free or included in the admission price. Some venues charge a separate parking fee, which is usually noted on the event details page. Goodguys does not set a uniform price across all shows — each venue and promoter negotiates their own admission structure.
Many shows also offer online pre-purchase options that may be cheaper than gate admission. Checking the event page before you go can save you money and sometimes let you skip the ticket line.
What it costs to display your vehicle
Entry fees for displaying a vehicle at a Goodguys show range from roughly $40 to $100 per vehicle, depending on the location and the specific event. Some shows charge a flat rate; others charge based on vehicle size or category. The event details page lists the exact fee structure for each show.
When you register to display, you receive a parking space in the show field, a dash placard with your vehicle number, and admission for yourself and usually one guest. You do not receive a refund if you register but cannot attend, so confirm your plans before you pay.
Registration typically opens several weeks before the event and closes when the show field reaches capacity. Popular shows can fill up within days. Once registration closes, you cannot add your vehicle unless someone cancels and a spot opens up.
What happens at a typical Goodguys event
Most Goodguys shows run from early morning (around 7 or 8 a.m.) through mid-afternoon (around 3 or 4 p.m.). Vehicle owners arrive early to park in the show field, and spectators begin arriving once gates open. The show is self-judged — there are no official judges or awards given by Goodguys at most events, though some shows do offer optional voting where spectators can vote for their favorite vehicles.
The venue typically includes vendor booths, food trucks, and merchandise stands. Many shows feature live music, raffles, or special activities. Some events have a cruise lap where owners can drive their vehicles around the show field in front of spectators.
Spectators walk through the show field to view vehicles, talk with owners, and browse vendors. There is no structured tour or guided experience — you move at your own pace. Most people spend two to four hours at a show, though you can stay as long as you want while gates are open.
How to register your vehicle for display
Registration for Goodguys shows happens online through their website. You select the show you want to attend, fill out a form with your vehicle information (year, make, model, and category), provide your contact details, and pay the entry fee by credit card or other online payment method.
After you register, you receive a confirmation email with your registration number and instructions for the day of the show. This email tells you what time to arrive, where to park, and what to bring. Keep this email or print it out — you may need to show it at the gate.
If you need to cancel, contact Goodguys through the website or phone number listed on your confirmation. Cancellation policies vary by show, so check the event details before you register. Most shows do not refund entry fees once registration closes.
Goodguys show rules and what to expect
Vehicles must be drivable and street-legal to enter the show field. Goodguys requires that you drive your vehicle to your parking space — you cannot tow it in and park it. This means your vehicle needs working brakes, steering, and lights, even if it is a work in progress.
Once parked, you can open your hood, doors, and trunk to display your vehicle. Most owners stay near their cars to talk with spectators and answer questions. You are responsible for your vehicle and any personal items — Goodguys does not provide security or insurance coverage.
Alcohol is typically not permitted in the show field, though policies vary by venue. Smoking may be restricted in certain areas. Check the specific event rules on the show details page before you arrive.
Frequently Asked Questions
Do I have to register in advance to display my vehicle, or can I register at the gate?
Most Goodguys shows require advance online registration only. Once registration closes, you cannot register at the gate. A few shows may accept walk-up registrations if space is available, but this is not may provide. Check the event details page to see if walk-ups are permitted at your specific show.
What if my vehicle breaks down on the way to the show?
Contact Goodguys through the phone number or email on your confirmation as soon as possible. If you cannot make it, ask about their cancellation policy for that event. Some shows may allow you to transfer your registration to a different event or refund your fee, but this depends on when you cancel and the specific show's rules.
Can I bring my family and friends to walk around the show if they don't have their own vehicle?
Yes. Spectators can purchase admission at the gate or online in advance. Your guests do not need to register a vehicle — they only need to pay the spectator admission fee. Children and seniors may receive discounts depending on the show.
Are there awards or prizes for the best vehicles at Goodguys shows?
Most Goodguys shows do not award official prizes or trophies. Some events offer optional spectator voting where visitors can vote for their favorite vehicle, but this is informal and varies by location. The focus is on displaying and enjoying the vehicles rather than competing for awards.
What should I bring on the day of the show?
Bring your confirmation email or registration printout, your vehicle keys, and any personal items you want (sunscreen, water, chairs). Some owners bring a small table or display items to personalize their space. Arrive early — popular shows can get crowded, and parking in the show field fills up quickly.