What doTERRA Is
doTERRA is a company that sells essential oils and oil-based products through a direct sales model, meaning you buy from independent distributors rather than retail stores. The company sources oils from farms around the world, distills them, and sells them in bottles, diffusers, capsules, and skincare products. You can purchase a single bottle or join their wholesale program to buy at a discount.
doTERRA operates in over 150 countries and has been in business since 2008. The company focuses on sourcing, testing, and packaging oils, but does not make medical claims about what the oils treat or cure. Like all essential oil companies, doTERRA's products are not regulated as drugs by the FDA, and the company cannot legally say their oils diagnose, treat, prevent, or cure any disease.
Key Takeaways
- doTERRA sells essential oils through independent distributors, not retail stores, so you order directly from a distributor or through their website.
- You can buy individual products at full retail price or join a wholesale membership program that offers a discount on future purchases.
- doTERRA oils are not FDA-regulated drugs and cannot legally treat or cure medical conditions, though the company provides educational materials about traditional uses.
- The company uses a multi-level marketing structure, meaning distributors earn commissions not only on their own sales but also on sales by people they recruit.
- Essential oils are concentrated plant extracts that require dilution before skin process and should not be ingested without professional guidance.
How to Buy doTERRA Products
You can purchase doTERRA oils in three ways: as a one-time retail customer, as a wholesale member, or through a distributor you know. Retail customers pay full price per bottle. Wholesale members pay a one-time enrollment fee (which varies) and then receive a discount on all future orders, typically 25 percent off retail price.
To become a wholesale member, you create an account on doTERRA's website or through a distributor's link, pay the enrollment fee, and place your first order. You then have access to the wholesale price for all future purchases. There is no monthly purchase requirement to keep your membership active, though some distributors may encourage regular buying.
If you know someone who sells doTERRA, you can also order through their personal distributor account. That person earns a commission on your purchase. Many distributors host online shops or social media pages where you can browse and order.
Understanding the Distributor and Commission Structure
doTERRA uses a multi-level marketing (MLM) structure. This means distributors earn money in two ways: from oils they sell directly to customers, and from commissions on sales made by people they recruit into their "downline." The more people you recruit and the more they sell, the higher your commission level can become.
This structure is legal but controversial. Some people use it to earn meaningful income; others find that recruiting and maintaining a downline requires more time and money than the sales themselves generate. If you are interested in becoming a distributor rather than just a customer, research the income disclosure statement doTERRA publishes, which shows what percentage of distributors earn at each level.
You do not have to recruit anyone or become a distributor to buy doTERRA oils. You can straightforward purchase as a retail customer or wholesale member without any sales or recruitment obligations.
What doTERRA Oils Actually Contain
doTERRA essential oils are concentrated extracts from plants—leaves, flowers, seeds, bark, or roots—obtained through distillation or cold pressing. A single bottle contains the aromatic compounds from many pounds of plant material, which is why essential oils are potent and require careful handling.
The company tests its oils for purity and potency using third-party labs and publishes test results. However, "pure" essential oil does not mean it is safe to use undiluted on skin or to ingest. Essential oils are not regulated by the FDA the way pharmaceuticals are, so there is no government oversight of safety claims or product testing standards across the industry.
doTERRA sells some oils in capsules designed for internal use, but ingesting essential oils carries real risks, including organ damage, and should only be done under the guidance of a healthcare provider or trained aromatherapist. Topical use requires dilution in a carrier oil like coconut or jojoba oil.
Common doTERRA Products and How They Are Used
doTERRA's core product line includes single oils (like lavender, peppermint, and lemon), blends (pre-mixed combinations like "Balance" or "Deep Blue"), and product lines for skincare, supplements, and home care. The most common use is aromatherapy—diffusing oils into the air using a diffuser, or inhaling them directly from the bottle.
Topical process means diluting a few drops in a carrier oil and explore to skin. Some people use oils on pulse points, in massage, or mixed into lotions. Ingestion is less common and carries more risk; doTERRA sells some oils in vegetable capsules for internal use, but this should not be done without understanding the risks and consulting a healthcare provider first.
doTERRA also sells wellness products like supplements, a toothpaste line, and cleaning products. These are separate from the essential oils themselves and have their own ingredient lists and intended uses.
Pricing and What to Expect to Pay
doTERRA oil prices vary by oil and bottle size. A 15-milliliter bottle of a common oil like lavender typically costs between $25 and $45 at retail price, depending on the distributor and current promotions. Rarer or more complex oils cost more. Wholesale members receive a discount, usually around 25 percent off these prices.
Starter kits bundling several oils and a diffuser are often the entry point for new customers and typically cost between $100 and $200 at retail. Wholesale membership enrollment fees vary but are usually under $100. There are no hidden monthly fees if you do not make purchases, though some distributors may encourage regular orders through promotions or subscription programs.
Comparing doTERRA to Other Essential Oil Brands
doTERRA is one of the largest essential oil companies but not the only one. Other major brands include Young Living, Plant Therapy, Rocky Mountain Oils, and Edens Garden. Young Living also uses an MLM model; most others sell through retail or direct-to-consumer websites without recruitment structures.
Prices, sourcing practices, and testing standards vary across brands. Some companies publish detailed sourcing information and third-party test results; others do not. If you are comparing brands, look at what testing they do, where they source oils, and whether they make unverified health claims. No essential oil company can legally claim their products treat or cure disease, but some come closer to that line than others in their marketing.
The choice between brands often comes down to personal preference, price, and whether you are comfortable with the MLM model. If you prefer to avoid MLM structures, brands like Plant Therapy or Rocky Mountain Oils offer similar products through traditional retail or online sales.
Frequently Asked Questions
Can I ingest doTERRA oils?
doTERRA sells some oils in capsules intended for internal use, but ingesting essential oils carries risks including organ damage and should only be done under guidance from a healthcare provider or trained aromatherapist. Most people use essential oils for aromatherapy or topical process instead, which are lower-risk methods.
Do I have to recruit people to buy doTERRA oils?
No. You can purchase oils as a retail customer or wholesale member without becoming a distributor or recruiting anyone. Recruitment is only necessary if you want to earn commissions as a distributor, which is optional.
What is the difference between retail and wholesale pricing?
Retail customers pay full price per bottle. Wholesale members pay a one-time enrollment fee and then receive a discount (usually around 25 percent) on all future purchases. Wholesale membership has no monthly purchase requirement, so you only buy when you want to.
Are doTERRA oils regulated by the FDA?
Essential oils are not regulated as drugs by the FDA, even though they are sold for wellness purposes. This means doTERRA cannot make medical claims about treating or curing disease. The company does test its oils for purity, but there is no government standard for essential oil safety or potency across the industry.
Can I return doTERRA products if I am not satisfied?
doTERRA offers a return policy, but the specifics depend on whether you are a retail customer or wholesale member and how long you have owned the product. Check the return policy on doTERRA's website or ask your distributor for details before purchasing.