Tao Group operates nightlife venues across multiple cities, with a focus on high-end clubs, lounges, and restaurants
Tao Group is a hospitality company that owns and operates nightlife destinations, primarily nightclubs, lounges, and upscale dining venues. The company operates locations in Las Vegas, New York, Los Angeles, and other major cities. Their venues typically combine nightclub operations with restaurant and lounge services under brand names like Tao, Marquee, Lavo, and Mizumi.
The company was founded in 2000 and has grown to become one of the largest nightlife operators in the United States. Tao Group venues are known for high-capacity dance floors, premium bottle service, celebrity DJ performances, and upscale dining experiences. The venues operate nightly and host both regular guests and special events.
If you are planning to visit a Tao Group venue, understanding how they operate — from entry policies to service options — can help you know what to expect before you arrive.
Key Takeaways
- Tao Group operates multiple nightclub and lounge brands across Las Vegas, New York, Los Angeles, and other cities, each with its own atmosphere and pricing structure.
- Most Tao Group venues charge cover charges at the door, with prices varying by night of the week, time of entry, and whether you are on a guest list.
- Bottle service is a primary revenue model at Tao Group clubs, with minimum spend requirements that vary by venue and night.
- Dress codes are enforced at all Tao Group venues, typically requiring collared shirts for men and prohibiting athletic wear, flip-flops, and oversized clothing.
- Reservations and guest list placement can reduce or eliminate cover charges, and both are often arranged through the venue's website or a promoter.
How cover charges work at Tao Group venues
Cover charges at Tao Group nightclubs vary significantly based on the venue, the night of the week, and the time you arrive. Friday and Saturday nights typically have higher cover charges than weeknights. Early entry (before 11 p.m. or midnight, depending on the venue) often costs less than entry after peak hours.
Being on a guest list or holding a reservation can reduce or eliminate your cover charge entirely. Guest lists are typically managed through the venue's website, a promoter's social media account, or by contacting the venue directly. The number of people on a guest list is usually limited, and spots fill up quickly on popular nights.
If you do not have a reservation or guest list spot, you will pay the door cover when you enter. Prices are not published in advance on most Tao Group websites; the door staff sets them based on how busy the venue is that night. Arriving earlier in the evening typically means a lower cover charge than arriving after midnight.
Bottle service minimums and pricing
Bottle service is the primary way Tao Group venues generate revenue, and most guests who stay for more than an hour purchase bottles. Minimum spend requirements vary by venue and night, but typically range from $300 to $1,000 per bottle, depending on the spirit and the venue's tier.
When you purchase a bottle, you receive a table or booth reservation, a server dedicated to your group, and mixers. The bottle itself is opened at your table, and you control how it is poured. Prices listed on menus are often the base price; gratuity and tax are added at the end of the night.
Some venues offer bottle packages that include multiple bottles, food, and table placement in premium areas. These packages are usually sold through promoters or the venue's VIP department and may have different pricing than walk-up bottle service.
Dress codes and entry policies
All Tao Group venues enforce strict dress codes. Men are typically required to wear collared shirts, closed-toe shoes, and dress pants or dark jeans. Tank tops, t-shirts, athletic wear, and flip-flops are not permitted. Some venues require blazers or jackets on certain nights.
Women generally have more flexibility but should avoid athletic wear, flip-flops, and overly casual clothing. Specific dress code rules vary by venue and night, so checking the venue's website or calling ahead is useful if you are unsure whether your outfit meets requirements.
Door staff enforce these policies strictly. If your clothing does not meet the dress code, you will be turned away at entry, regardless of whether you have a reservation or are on a guest list. This policy applies equally to all guests.
How to get on a guest list or make a reservation
Most Tao Group venues manage guest lists through their official websites. You typically enter your name, the number of people in your group, and your phone number. Guest list spots are usually confirmed via text or email within a few hours, though confirmation is not may provide.
Alternatively, you can contact promoters who work with the venue. Promoters often have direct relationships with door staff and can may provide guest list placement. They typically do not charge a fee but may ask you to purchase bottles or spend a minimum amount once inside.
Reservations for tables or bottle service are made through the venue's VIP department, usually by phone or through their website. Reservations typically require a credit card to hold the spot and may have a cancellation policy. Calling the venue directly during business hours (usually afternoon or early evening) is often the fastest way to find a table.
Tao Group venues by location and brand
Tao Group operates several distinct brands, each with a different concept and atmosphere. Tao Nightclub locations in Las Vegas and New York focus on high-energy dance music and large dance floors. Marquee venues emphasize electronic dance music and feature large production stages. Lavo combines nightclub and Italian restaurant operations. Mizumi is a Japanese restaurant and lounge concept.
Las Vegas locations are concentrated on the Strip and in downtown Las Vegas. New York venues are located in Midtown Manhattan. Los Angeles locations operate in West Hollywood and other central areas. Each location operates independently, so policies, pricing, and atmospheres can differ significantly between cities and even between different Tao Group venues in the same city.
Visiting the specific venue's website before you go is important because cover charges, dress codes, and operating hours vary. Some venues close on certain nights or operate limited hours on weekdays.
What to expect during your visit
When you arrive at a Tao Group venue, you will go through a security screening at the door similar to airport security. Bag checks are standard. Once inside, you will be directed to a standing area or, if you have a table reservation, to your table.
If you did not purchase bottle service in advance, you can order drinks at the bar or ask a server about bottle options. Bartenders at Tao Group venues typically work quickly during busy hours, but wait times for drinks can be long on Friday and Saturday nights. Prices for individual cocktails are typically $15 to $20.
The atmosphere is loud, with live DJs or recorded electronic music. Dancing on the dance floor is common, and the venue is designed to accommodate large crowds. Most venues stay open until 4 a.m. or later on weekends, though closing times vary by location and local regulations.
Frequently Asked Questions
Do I have to buy a bottle to enter a Tao Group venue?
No. You can enter by paying the cover charge at the door and order individual drinks at the bar. Bottle service is optional and is marketed heavily because it generates more revenue for the venue, but it is not required to enter or stay.
What is the difference between a guest list and a reservation?
A guest list spot waives or reduces your cover charge but does not may provide table seating or bottle service. A reservation typically includes a table or booth and is usually tied to a bottle service purchase. Guest lists are free; reservations may require a deposit or credit card hold.
Can I bring my own bottle into a Tao Group venue?
No. Outside alcohol is not permitted at any Tao Group venue. All beverages must be purchased from the venue. This policy is standard across all their locations.
What happens if I do not meet the dress code?
You will not be permitted to enter. Door staff check clothing against the venue's dress code policy before you pass security. There is no exception process, so if your outfit does not meet requirements, you will need to change clothes or leave.
Are Tao Group venues open every night?
Most locations operate Thursday through Sunday, with limited or no operations on weeknights. Some venues in Las Vegas operate nightly. Hours vary by location, so checking the specific venue's website for operating hours and any closures is necessary before you plan your visit.