What Motherhood Maternity sells and who owns it

Motherhood Maternity is a maternity clothing retailer owned by Destination Maternity Corporation. The chain operates both physical stores and an online shop selling pregnancy clothes, nursing wear, and maternity basics. As of recent years, the number of physical locations has contracted significantly — the company filed for bankruptcy in 2020 and closed most stores, though the online store continues to operate and some franchise locations remain open in select areas.

The brand focuses on everyday maternity wear: jeans, leggings, dresses, tops, and undergarments designed for pregnancy and postpartum nursing. Prices typically fall in the mid-range for maternity retail — higher than fast-fashion alternatives but lower than premium maternity brands. The online store ships to the continental United States, and some franchise stores operate in malls and shopping centers depending on your region.

Key Takeaways

  • Motherhood Maternity operates primarily online now after closing most physical stores in 2020, though some franchise locations may exist in your area.
  • The brand carries maternity basics, nursing wear, and pregnancy-specific clothing at mid-range prices, typically between $30 and $100 per item.
  • Return policies and shipping times vary depending on whether you order online or shop at a remaining physical location.
  • Other maternity retailers like Target, H&M Mama, and specialty brands like Seraphine offer overlapping products at different price points and availability levels.

Motherhood Maternity's product categories and price range

The store organizes clothing by type rather than by trimester or occasion. You'll find maternity jeans and pants, leggings, tops, dresses, nursing bras, and shapewear. Many items are designed to work both during pregnancy and after, with nursing-friendly features like hidden zippers or layered necklines. The brand also carries maternity swimwear and activewear, though selection varies by season.

Prices generally range from $30 for basic items like maternity leggings to $100 or more for jeans and dresses. The store runs frequent sales and clearance sections, particularly at the end of seasons. Motherhood Maternity also offers a rewards program for online shoppers that accumulates points on purchases, though the program structure has changed since the company's restructuring.

How Motherhood Maternity's online ordering works

Orders placed on the Motherhood Maternity website ship within 5 to 7 business days for in-stock items. Standard shipping typically takes 5 to 7 business days after the order ships, so total delivery time is usually 10 to 14 days. Expedited shipping options are available for an additional fee. The site shows inventory status for each item and size before you complete your order.

Returns can be made by mail within 60 days of purchase with a prepaid return label included in your shipment. You can also return items to a physical Motherhood Maternity store if one operates in your area, though this option is limited given the reduced number of locations. Refunds are processed within 5 to 10 business days after the return is received.

Comparing Motherhood Maternity to other maternity retailers

Several retailers compete in the maternity clothing space with different strengths. Target carries a maternity line called Cat & Jack Maternity and A New Day Maternity with prices typically $20 to $60 per item and when ready in-store pickup in many areas. H&M Mama offers trendy basics at similar price points ($25 to $70) with faster online shipping but less specialized maternity construction. Seraphine and Bumpstart are premium brands ($80 to $200+) with more tailored fits and higher-end fabrics.

Amazon carries maternity clothing from multiple sellers, often at lower prices ($15 to $50) but with variable quality and fit consistency. Old Navy Maternity provides budget-friendly options ($20 to $50) with in-store availability in many locations. The choice depends on whether you prioritize price, fit, specialty features like nursing access, or speed of delivery. Motherhood Maternity's main advantage is its focus on maternity-specific design, though its reduced physical presence means online ordering is now the primary option.

What to know about sizing and fit at Motherhood Maternity

Motherhood Maternity sizes run from XS to 3XL in most categories, with extended sizing available in select items. The brand offers a size chart on its website that shows measurements for each size, though fit varies by item type — jeans tend to run differently than tops or dresses. Many customers report that sizing is consistent within the brand, but you should check the specific size chart for each product since maternity wear construction varies.

The website includes customer reviews with photos, which can help you see how items fit on different body types and stages of pregnancy. If you're between sizes, the reviews often mention whether an item runs large or small. Since returns are free by mail, ordering multiple sizes to try on at home is a common approach, though this extends your total timeline to receive wearable items.

Motherhood Maternity's current store locations and future status

As of 2024, Motherhood Maternity operates primarily through its online store. The company closed the majority of its physical locations during its 2020 bankruptcy restructuring. However, some franchise-operated Motherhood Maternity stores may still exist in select malls and shopping centers, particularly in the Northeast and Mid-Atlantic regions. The best way to find a physical location near you is to use the store locator on the Motherhood Maternity website, which updates based on currently operating franchises.

The company's future remains focused on e-commerce rather than physical retail expansion. This means online ordering is the most reliable way to shop the brand. If you prefer to try on maternity clothes in person before buying, Target, H&M, and Old Navy remain better options in most areas since they have widespread physical locations with maternity sections.

Frequently Asked Questions

Does Motherhood Maternity still have physical stores?

Most Motherhood Maternity stores closed in 2020 after the company's bankruptcy. Some franchise locations may operate in select areas, primarily in malls in the Northeast and Mid-Atlantic. Check the store locator on the website to see if one operates near you. For most customers, the online store is the primary shopping option.

How long does shipping take from Motherhood Maternity?

Standard shipping takes approximately 10 to 14 days total — 5 to 7 days to process and ship your order, plus 5 to 7 days for delivery. Expedited shipping options are available for faster delivery at an additional cost. Times may vary during peak seasons or for out-of-stock items.

What's the return policy if I order online?

You have 60 days to return items by mail using a prepaid label included in your shipment. Refunds process within 5 to 10 business days after the return arrives. If a physical store operates in your area, you may also return items in person, though this option is limited.

How does Motherhood Maternity sizing compare to regular clothing sizes?

Motherhood Maternity sizes are designed specifically for pregnancy and don't directly convert to regular sizes. The brand provides a detailed size chart on its website for each item. Customer reviews with photos help show how items fit at different pregnancy stages, which is useful since fit varies by product type.

Are there cheaper maternity clothing options than Motherhood Maternity?

Yes. Target, Old Navy, and Amazon offer maternity clothing at lower price points ($15 to $50 per item). H&M Mama and fast-fashion retailers also compete on price. Motherhood Maternity's strength is specialized maternity design rather than the lowest price point.