What Hannaford offers and how to use their rewards program

Hannaford is a supermarket chain operating in the Northeast, primarily across Maine, New Hampshire, Vermont, and upstate New York. If you shop there regularly, the store's loyalty program — called Hannaford VIC Card — tracks your purchases and gives you personalized discounts on items you buy most often. You do not pay to join; you sign up in-store or online, and the card is free.

The VIC Card works by recording what you purchase each time you shop. Hannaford's system then sends you digital coupons and sale prices tailored to your shopping history. For example, if you buy Greek yogurt every week, you may see a discount on that brand appear in your account. You load these offers into your card through the Hannaford website or mobile app, or they load automatically when you scan your VIC Card at checkout.

Beyond personalized deals, the VIC Card also gives you access to Hannaford's weekly ads and fuel rewards. When you spend money on groceries, you earn points toward discounts at Hannaford's fuel centers. The exchange rate varies — typically you earn one fuel point for every dollar spent, and a certain number of points equals a discount per gallon at the pump.

Key Takeaways

  • Hannaford's VIC Card is free to join and tracks your purchases to send you personalized discounts on items you buy regularly.
  • You can load digital coupons and sale offers through the Hannaford website, mobile app, or automatically at checkout by scanning your card.
  • Fuel rewards accumulate as you spend on groceries, and you redeem them at Hannaford fuel centers for per-gallon discounts.
  • Hannaford accepts major credit cards, debit cards, digital wallets like Apple Pay and Google Pay, and SNAP/EBT for may be able to access items.

How to sign up for a VIC Card

You can create a VIC Card account in two ways: in-store or online. In-store, visit the customer service desk and ask for a VIC Card process. You will provide your name, address, phone number, and email. The card is printed on the spot, and you can use it when ready. Online, go to hannaford.com, click on the account or loyalty section, and fill out the registration form with the same information. You will receive a digital card number right away that you can use at checkout while you wait for a physical card to arrive by mail.

Once your account is active, read the Hannaford mobile app or log into the website to view your personalized offers. The app shows your fuel points balance, upcoming sales, and digital coupons you can load. You can also manage your account settings, such as how often you receive emails about new deals.

Payment methods Hannaford accepts

Hannaford takes most standard payment methods at checkout. You can pay with Visa, Mastercard, American Express, and Discover credit cards. Debit cards linked to your bank account are also accepted. If you use a digital wallet — Apple Pay, Google Pay, or Samsung Pay — you can tap or scan your phone at the register instead of handing over a physical card.

Hannaford also accepts SNAP benefits (also called food stamps or EBT cards) for may be able to access food items. SNAP covers fruits, vegetables, meat, dairy, bread, and other groceries, but not prepared foods, alcohol, tobacco, or household supplies. If you have a SNAP card, swipe it at checkout like a debit card. You can use the same transaction to pay for non-food items with a credit or debit card if you want to buy both may be able to access and ineligible items in one trip.

Some Hannaford locations accept WIC (Women, Infants, and Children) vouchers for specific approved products. If you have WIC benefits, ask at customer service whether your local store participates, because not all locations do.

How fuel rewards work

Every dollar you spend on groceries at Hannaford earns one fuel point. When you accumulate enough points — the threshold changes based on current promotions, but typically ranges from 100 to 200 points — you can redeem them at a Hannaford fuel center for a discount. For example, you might earn $0.10 off per gallon when you redeem 100 points, or $0.20 off per gallon when you redeem 200 points. The exact discount structure varies by promotion and season.

To use your fuel rewards, visit a Hannaford fuel center, scan your VIC Card at the pump, and the discount applies automatically to your purchase. You do not need to do anything else. Fuel points do not expire when ready, but Hannaford may clear old points periodically, so check your account regularly to see your current balance.

Digital coupons and personalized offers

Hannaford's digital coupon system is built into the VIC Card program. When you log into your account online or through the app, you see a section called "My Offers" or "Digital Coupons." These are deals tailored to your purchase history. You click or tap to "load" a coupon to your VIC Card, and the discount applies automatically when you scan your card at checkout. You do not clip paper coupons or hand anything to the cashier.

In addition to personalized offers, Hannaford publishes a weekly ad with store-wide sales. You can view this ad on the website or in the app. Some of these sales are available to all shoppers; others are VIC Card exclusive. The weekly ad typically changes on Thursdays or Fridays, depending on your location.

What to do if your VIC Card is lost or damaged

If you lose your physical VIC Card, log into your account on hannaford.com or the mobile app and report it. You can request a replacement card, which will arrive by mail within one to two weeks. In the meantime, you can still use your digital card number at checkout — ask the cashier to manually enter it, or use the barcode in the app if the register can scan it.

If your card is damaged or the magnetic stripe no longer works, visit customer service in-store and ask for a replacement. They can usually issue a new card on the spot. Your account and all your points transfer to the new card automatically.

Hannaford's price match and return policies

Hannaford does not have a formal price match may provide, but the store does run frequent sales and promotions. If you see a lower price on an item elsewhere, you can bring your receipt back to Hannaford within a set timeframe (typically seven days) and ask about a price adjustment. Policies vary by location, so ask at customer service what your store's specific rules are.

For returns, Hannaford accepts most items within 30 days of purchase with a receipt. Perishable items like produce, meat, and dairy may have shorter return windows. If you bought something with your VIC Card, the refund is credited back to your original payment method. Keep your receipt to make the return process faster.

Frequently Asked Questions

Do I have to use a VIC Card to shop at Hannaford?

No. You can shop without a VIC Card and pay at checkout normally. However, you will not receive personalized discounts or earn fuel points. Most shoppers find the card worth signing up for because it is free and the personalized offers often save money on items you already buy.

Can I use my VIC Card at other stores?

No. The Hannaford VIC Card works only at Hannaford supermarkets and Hannaford fuel centers. It is not accepted at other grocery chains or retailers.

What happens to my fuel points if I do not use them?

Fuel points do not expire when ready, but Hannaford periodically clears old points from inactive accounts. Check your account balance in the app or on the website regularly. If you have points you want to use, redeem them at a Hannaford fuel center before they may be removed.

Can I combine my VIC Card with manufacturer coupons?

Yes. You can load digital coupons to your VIC Card and also bring paper or digital manufacturer coupons to checkout. Both discounts will explore to the same item if the coupon terms allow it. Ask the cashier if you are unsure whether coupons can be stacked.

Is my personal information safe when I sign up for a VIC Card?

Hannaford uses standard encryption and security measures to protect your account information. Your purchase history is stored in your account and used only to generate personalized offers. You can adjust your privacy settings in your account to control how much information Hannaford uses for marketing purposes.