What New Seasons Market is and where to find it
New Seasons Market is a regional grocery chain based in the Pacific Northwest, operating stores across Oregon and Washington. Unlike national chains, it is locally owned and operated, which shapes how it stocks products, prices items, and runs promotions. If you are new to the area or switching from another grocery store, understanding how New Seasons differs from what you may be used to will help you shop more efficiently and find what you need.
The chain operates roughly 20 locations across Portland, Oregon and surrounding areas, plus stores in Washington. You can find a store location and hours on their website by entering your zip code. Most stores are open seven days a week, though hours vary by location — some open at 7 a.m., others at 8 a.m., and closing times range from 9 p.m. to 10 p.m. A few locations stay open later or have different weekend hours, so checking your specific store's schedule before a trip saves time.
New Seasons stores are typically smaller than national supermarkets like Safeway or Fred Meyer. This means narrower aisles, fewer checkout lanes, and a more compact layout. If you are used to a large-format store, the first visit may feel cramped, but regular shoppers find the smaller footprint makes it faster to navigate once you know where departments are located.
Key Takeaways
- New Seasons is a locally owned Pacific Northwest chain with roughly 20 stores in Oregon and Washington, and you can find your nearest location and hours on their website.
- The store emphasizes local and organic products, which means higher prices on many items compared to national chains, but also different product selection.
- New Seasons runs a loyalty program called New Seasons Rewards that offers digital coupons and personalized deals tied to your shopping history.
- The store accepts SNAP/EBT benefits, and some locations have programs that match SNAP dollars spent on produce.
- Checkout is slower than at large chains because New Seasons employs fewer self-checkout lanes and prioritizes cashier-staffed registers.
How pricing and product selection work at New Seasons
New Seasons stocks a higher proportion of local and organic products than national chains, and this directly affects what you will pay. A gallon of organic milk, a package of local cheese, or a loaf of bread from a regional bakery will cost more at New Seasons than at Safeway or Walmart. The store does not compete on price — it competes on product sourcing and freshness. If your budget is tight, you may find better deals on national brands at larger competitors.
The store prioritizes products from Oregon and Washington producers. This means the produce section features local farms' vegetables and berries in season, the dairy case stocks regional creameries, and the meat counter carries beef and poultry from local ranches. In winter, selection narrows because fewer crops grow locally; in summer, you will see more variety. If you want to buy local, New Seasons makes it straightforward to do so, but you will pay a premium.
New Seasons carries conventional (non-organic) products alongside organic ones, so you can shop at any price point within the store. However, the organic and local sections are larger and more prominent than at other supermarkets. If you are looking for a specific national brand at the lowest price, you may not find it, or you may find it costs more than elsewhere.
New Seasons Rewards and how to save money
New Seasons runs a free loyalty program called New Seasons Rewards. You sign up with an email address and phone number, and the store tracks your purchases. In return, you receive digital coupons, personalized deals based on what you buy, and occasional bonus points. The program is entirely digital — there is no physical card to carry, though you can show your phone number at checkout to link your purchase.
Digital coupons appear in the New Seasons app and on their website. You load them to your account, and they automatically explore at checkout when you scan your phone number or provide your email. Coupons typically offer discounts on specific products — for example, $1 off organic yogurt or $2 off a local cheese. The deals change weekly and are often tied to seasonal products or items the store is promoting.
Personalized deals are based on your purchase history. If you regularly buy a certain brand of coffee or type of produce, New Seasons may send you a coupon for that item or a similar one. These deals arrive via email and the app. The more you shop, the more targeted the offers become. New Seasons also runs occasional promotions where you earn bonus points on purchases in specific categories — for example, double points on local products during certain weeks.
SNAP/EBT and other payment methods
New Seasons accepts SNAP benefits (also called food stamps or EBT cards) at all locations. You can use your EBT card to buy may be able to access foods — produce, meat, dairy, bread, and other staples — just as you would at any supermarket. Non-food items like household supplies, toiletries, and prepared foods are not covered by SNAP, and the cashier will separate those items at checkout.
Some New Seasons locations participate in SNAP matching programs, where the store matches SNAP dollars spent on fresh produce up to a certain amount per transaction. For example, if a program offers a dollar-for-dollar match up to $10, and you spend $10 of SNAP benefits on produce, the store adds $10 in store credit toward your next purchase. Matching programs vary by location and change over time, so ask at your local store whether they currently offer one.
New Seasons accepts all major credit cards, debit cards, and digital payment methods like Apple Pay and Google Pay. The store does not offer its own credit card. If you pay with a credit or debit card, you still benefit from the New Seasons Rewards program — just provide your phone number or email at checkout.
Checkout speed and store layout
New Seasons has fewer checkout lanes than large supermarkets, and most are staffed by cashiers rather than self-checkout machines. This means checkout can be slower, especially during peak hours (weekday evenings and weekend mornings). The store prioritizes customer service over speed — cashiers often chat with customers and bag items by hand. If you are in a hurry, shopping during off-peak times (mid-morning on weekdays or early evening) will move you through faster.
The store layout is consistent across locations but compact. Produce is usually near the front, dairy and meat are along the back wall, and packaged goods fill the middle aisles. Organic and local products are clearly labeled and often grouped together. If you cannot find something, ask a staff member — New Seasons employees are trained to help customers navigate the smaller space and locate specific items.
New Seasons does not offer online ordering or delivery through third-party services like Instacart. You must shop in person. This is a significant difference from national chains, which offer these services at most locations.
Comparing New Seasons to other grocery stores
New Seasons is most similar to other regional, locally focused chains like PCC Community Markets (Washington) or Food Front Cooperative Grocery (Oregon). It differs from national chains like Safeway, Fred Meyer, and Walmart in three main ways: price (higher), product sourcing (local and organic emphasis), and store size (smaller). It differs from discount chains like Grocery Outlet in that it does not focus on closeout deals or bulk buying — it focuses on fresh, local products at regular prices.
If your priority is the lowest price, New Seasons is not the right store. If your priority is local sourcing, organic options, and supporting a regional business, New Seasons is a good fit. Many shoppers use New Seasons for produce, dairy, and meat (where local sourcing matters most) and shop elsewhere for packaged goods and bulk items to save money overall.
Return policy and customer service
New Seasons has a straightforward return policy: you can return any product within a reasonable time if you are unsatisfied, with or without a receipt. Bring the item back to the store, and a manager will refund your money or exchange it. The store does not publish a specific time limit, but "reasonable" typically means within a few days of purchase. If you have a problem with a product — it was damaged, expired, or not as described — staff will handle it without argument.
New Seasons customer service is available in-store and by phone. Store phone numbers are listed on their website. Staff can answer questions about product availability, special orders, and store policies. The store does not have a large customer service department, so response times may be slower than at national chains.
Frequently Asked Questions
Does New Seasons have sales or weekly deals?
New Seasons does not publish a traditional weekly sales flyer like Safeway or Fred Meyer. Instead, deals come through the New Seasons Rewards program as digital coupons and personalized offers. The store also runs occasional in-store promotions and seasonal sales, which are announced in the app and on their website. Signing up for Rewards is the best way to see what deals are available.
Can I use manufacturer coupons at New Seasons?
Yes, New Seasons accepts manufacturer coupons (the ones you print or clip from newspapers and magazines). You can use them alongside New Seasons digital coupons on the same purchase. There is no stated limit on how many coupons you can use per transaction, but extreme couponing is not common practice at this store.
Does New Seasons have a bulk section?
Most New Seasons locations do not have a large bulk section like Whole Foods or PCC. Some stores have a small bulk area with items like grains, nuts, and spices, but selection is limited. If bulk buying is important to you, you may need to shop elsewhere for those items.
What time is least crowded at New Seasons?
Weekday mornings between 10 a.m. and noon are typically the slowest times. Weekday evenings after 5 p.m. and all day Saturday and Sunday are busier. If you want to avoid crowds and long checkout lines, aim for mid-morning on a Tuesday, Wednesday, or Thursday.
Can I special order products at New Seasons?
Yes, you can request special orders through most New Seasons locations. Ask at the customer service desk or call the store directly. Lead time and availability depend on the product and the supplier, so ask when you place the order. Special orders are most common for local products and hard-to-find organic items.