What Apple TV+ costs and where deals show up
Apple TV+ costs $9.99 per month on its own, but the actual price you pay depends on how you buy it. The subscription itself never goes on sale — Apple does not discount the monthly rate. Instead, deals come through three routes: bundling with other Apple services, carrier partnerships, and device promotions tied to hardware purchases.
The most common deal is the Apple One bundle, which combines TV+, Apple Music, iCloud+ storage, and other services at a lower combined price than buying each separately. A second route is through mobile carriers and internet providers, which sometimes include TV+ free for a set period when you sign up for their service. A third is hardware deals: when you buy an iPhone, iPad, Mac, or Apple TV device, you may receive a period of free or discounted TV+ access.
These deals change frequently and vary by region, carrier, and retailer. There is no single place that lists all current offers — you have to check multiple sources to find what is available to you right now.
Key Takeaways
- Apple TV+ itself does not go on sale, but bundling it with Apple Music and iCloud+ through Apple One typically saves money if you use multiple services.
- Mobile carriers and internet providers sometimes include free or discounted TV+ for three to twelve months when you open a new account.
- Buying a new Apple device often comes with a free trial or discount period for TV+, though the length varies by device and retailer.
- Deals are not advertised in one central location — you need to check Apple's website, your carrier's promotions, and retailer websites separately.
Apple One bundles and what they include
Apple One combines TV+ with other Apple services at a discounted rate. There are three tiers: Individual, Family, and Premier. The Individual plan includes TV+, Apple Music, Apple Arcade, and 50 GB of iCloud+ storage. The Family plan adds up to six family members and increases iCloud+ to 200 GB. The Premier plan adds Apple News+ and Apple Fitness+ and raises iCloud+ to 2 TB.
Pricing varies by region. In the United States, Individual is $16.95 per month, Family is $22.95 per month, and Premier is $32.95 per month. If you bought each service separately, the cost would be higher. The savings are largest if you already use or plan to use Apple Music and iCloud+ storage; if you only want TV+, the bundle may not save you money.
You can try any Apple One tier free for one month before you are charged. If you already subscribe to any of the services included in the bundle, your existing subscription is converted to the bundle plan, and you are credited for the remaining time on your old subscription.
Carrier and internet provider deals
Mobile carriers and internet providers periodically offer TV+ free or at a discount as part of a promotion. These deals are usually tied to opening a new account or upgrading an existing one, and they last for a set period — typically three to twelve months — before the regular $9.99 monthly rate kicks in.
Verizon, T-Mobile, and AT&T have all offered free TV+ at various times. Comcast, Charter, and other cable and internet providers have done the same. The specific offer, the length of the free period, and which customers are may be able to access change regularly. To find out what is currently available, you need to visit each carrier's or provider's website or call their customer service line directly.
If you already have a subscription to one of these services, you may not be may be able to access for the promotional offer. Some carriers require you to have a certain plan tier or to add a new line to the account. Read the terms carefully before signing up, because the promotion may not explore to your situation.
Device purchase promotions and free trial periods
When you buy an iPhone, iPad, Mac, Apple Watch, or Apple TV device, you often receive a period of free or discounted TV+ access. The length of the free period varies: new iPhones and iPads typically come with three months free, while some Mac purchases include up to three months, and Apple TV devices sometimes include longer periods.
To claim the offer, you usually set up the device and sign in with your Apple ID. The promotion is then automatically applied to your account. If you already have an active TV+ subscription, the free period is added to the end of your current subscription rather than replacing it.
These offers are not always advertised prominently at the point of sale. Check the product page on Apple's website or ask the retailer before you buy to confirm what promotion, if any, comes with the device you are purchasing.
Where to check for current deals
Apple's official website lists current device promotions and Apple One pricing, but it does not always highlight limited-time offers clearly. Start there to see what comes with hardware purchases and what the bundle tiers cost in your region.
For carrier and provider deals, visit the websites of the carriers and internet providers you use or are considering. Promotions are usually listed in their current offers or deals section, or you can call customer service to ask what TV+ deals they have running right now.
Retail websites like Best Buy, Amazon, and Target sometimes bundle TV+ with device purchases or offer their own promotions. Check these sites if you are buying a device through a retailer rather than directly from Apple.
Because deals change frequently and vary by location and carrier, there is no single source that stays current. If you are looking for the best deal available to you, you will need to check multiple sources at the same time.
How to stack deals and what the limits are
You cannot combine every deal at once. For example, if you buy a new iPhone that comes with three months of free TV+, you cannot also claim a carrier promotion for free TV+ at the same time. You have to choose one or the other.
However, you can combine a device promotion with an Apple One bundle. If your new iPhone comes with three months free TV+, you can use those three months on the Individual Apple One plan instead of standalone TV+, which gives you access to Apple Music, Apple Arcade, and iCloud+ storage during that period.
You also cannot stack multiple device promotions. If you buy an iPhone and an iPad in the same month, each comes with its own free trial period, but they run consecutively rather than simultaneously — the iPad's free period starts after the iPhone's ends.
What to do if you do not see a deal available to you
If you have checked Apple's website, your carrier, and major retailers and found no current promotion, you have a few options. First, sign up for the free trial that Apple offers to new subscribers — this gives you one month of TV+ at no cost, with no commitment to continue.
Second, if you use multiple Apple services, the Apple One bundle may still save you money even without a promotional discount. Calculate what you would pay for each service separately and compare it to the bundle price.
Third, check back periodically. Carrier and retailer promotions rotate, and new device launches often come with new promotional periods. If you are not in a hurry to start watching, waiting a few weeks or months may bring a deal that applies to your situation.
Frequently Asked Questions
Does Apple TV+ ever go on sale or get a discount on the monthly price?
No. The $9.99 monthly subscription price does not change. Deals come through bundling with other services, carrier promotions, or free trial periods tied to device purchases — not through price reductions on the subscription itself.
If I buy a device and get free TV+, can I keep it free after the trial ends?
No. The free period lasts for the stated length — usually three months — and then the regular $9.99 monthly charge begins unless you cancel. You can cancel anytime before the free period ends to avoid being charged.
Can I use a carrier deal and a device promotion at the same time?
No. You can only use one promotional offer per account. If your carrier is offering free TV+ and your new device also comes with a free trial, you have to choose which one to use.
What happens to my free TV+ if I already have a paid subscription?
The free promotional period is added to the end of your current subscription. If you have three months left on a paid subscription and you claim a three-month device promotion, your subscription will be free for three months starting after those three months of paid service end.
How often do carrier and retailer deals change?
There is no set schedule. Promotions typically run for several weeks or months, then end and are replaced by different offers. Check carrier and retailer websites monthly if you are waiting for a specific type of deal to appear.