Fitbit Premium is a paid monthly subscription that adds advanced health tracking and personalized coaching to your Fitbit device

Fitbit Premium costs $9.99 per month or $79.99 per year when you pay upfront. The subscription unlocks features that don't come with a standard Fitbit account: detailed sleep analysis, guided workouts, nutrition tracking, stress management tools, and personalized insights based on your activity data. You keep all the basic tracking — steps, heart rate, calories — without Premium, but the paid tier gives you deeper reports and coaching features.

You don't need Premium to use a Fitbit device. The free account shows you daily activity, basic sleep data, and heart rate trends. Premium is optional and designed for people who want more detailed health information and guided programs to reach specific fitness goals.

Key Takeaways

  • Fitbit Premium costs $9.99 monthly or $79.99 yearly and adds advanced tracking, guided workouts, and personalized coaching to your existing Fitbit device.
  • Your Fitbit device works without Premium — the subscription unlocks extra features, not the device itself.
  • Premium includes sleep score analysis, workout programs, nutrition tracking, and stress management tools that free accounts do not have.
  • You can cancel your subscription at any time, and your device will revert to the free account features.
  • Some Fitbit devices come with a trial period of Premium included, usually three months, before the paid subscription begins.

What Premium features you actually get

The Sleep Score feature breaks down your sleep into stages — light, deep, and REM — and explains what affected your sleep quality each night. The free account shows you how long you slept; Premium shows you how well you slept and why. You also get personalized sleep tips based on your patterns.

Fitbit Coach offers guided workout videos and training programs. These range from 5-minute stretches to 30-minute cardio sessions, and they're organized by fitness level and goal. Free accounts can see a limited library; Premium unlocks the full catalog and personalized workout recommendations based on your activity history.

The Nutrition Tracker lets you log meals and see how they fit into your daily calorie and macro targets. Premium includes a barcode scanner and a larger food database. The free version has basic food logging but fewer tools to track macronutrients (protein, carbs, fat).

Stress Management Tools include guided breathing sessions, mindfulness exercises, and a stress score that tracks your stress levels throughout the day. Premium gives you more guided sessions and detailed stress reports; the free account shows basic stress data only.

How to start a Fitbit Premium subscription

Open the Fitbit app on your phone and go to your profile. Tap the menu icon (three horizontal lines) and select "Fitbit Premium." You'll see the subscription options: monthly or yearly. Choose your payment method and confirm the purchase. Your subscription begins when ready, and you'll see Premium features unlock in the app.

If you have an Android phone, you can also start a subscription through Google Play. If you have an iPhone, you can start through the Apple App Store. The price may vary slightly depending on your country, but the features are the same.

Some new Fitbit devices come with a trial period — usually three months — included in the box. When you set up your device, the app will prompt you to set up the trial. After the trial ends, you'll be charged the monthly rate unless you cancel.

How to cancel your subscription

Open the Fitbit app, go to your profile, and select "Fitbit Premium." Tap "Manage Subscription" and choose "Cancel Subscription." Confirm the cancellation. Your subscription ends at the end of your current billing cycle — you won't lose access mid-month.

If you started your subscription through Google Play or the Apple App Store, you may need to cancel through that platform instead. Go to your Google Play or App Store account settings, find Fitbit, and cancel the subscription there. The process is the same: your access continues until the end of your billing period.

If you cancel and later want to resubscribe, you can turn it back on at any time. Your data and history stay in your account.

Whether Premium is worth the cost

Premium makes sense if you use your Fitbit regularly and want detailed breakdowns of your sleep, nutrition, or stress. The guided workouts are useful if you prefer structured exercise programs. If you only check your step count and don't care about sleep analysis or coaching, the free account has everything you need.

The yearly plan ($79.99) costs about $6.67 per month if you commit for the full year, compared to $9.99 monthly. If you think you'll use Premium for at least eight months, the yearly plan saves money.

Many people use the free account for a few months to see whether they actually check the app regularly. If you find yourself opening Fitbit daily and wanting more detail, Premium becomes more valuable. If you check it once a week, the basic features are probably enough.

What happens to your data if you cancel

Your activity history, weight logs, and all other data stay in your Fitbit account after you cancel Premium. You don't lose anything. Your device continues to track steps, heart rate, and sleep — you just won't see the detailed Premium reports or have access to guided workouts and coaching features.

If you resubscribe later, all your historical data is still there, and Premium features turn back on when ready. You can pause and resume as many times as you want.

Fitbit Premium on different devices

Premium works on all Fitbit devices: smartwatches like the Sense and Versa, fitness trackers like the Charge and Inspire, and basic trackers like the Zip. The features are the same across all devices — the difference is what your device can display on its screen versus what you see in the app.

A smartwatch with a larger screen shows more Premium data directly on your wrist. A smaller fitness tracker shows basic stats on the device and saves detailed reports for the app. Either way, you get the same Premium features in the Fitbit app on your phone.

Frequently Asked Questions

Can I use Fitbit without Premium?

Yes. The free Fitbit account includes daily step tracking, basic sleep data, heart rate monitoring, and activity logging. Premium adds detailed sleep analysis, guided workouts, nutrition tracking, and stress management tools. Your device works fully without Premium.

Does Premium work on multiple devices?

One Premium subscription covers one Fitbit account, which can sync with multiple devices. If you have two Fitbits and want to switch between them, they both use the same Premium features under one account. If you have a separate Fitbit account for a family member, they need their own subscription.

What if I don't want to pay after my trial ends?

Cancel before your trial period ends. Open the Fitbit app, go to your profile, select Fitbit Premium, and choose Cancel Subscription. Your free account activates when the trial expires, and you won't be charged.

Can I get a refund if I cancel right after subscribing?

Refund policies depend on whether you subscribed through the Fitbit app, Google Play, or the Apple App Store. Check the refund policy for the platform you used. Most allow refunds within a short window if you cancel quickly, but policies vary.

Does Fitbit Premium track different activities than the free version?

No. Both versions track the same activities — steps, heart rate, sleep, workouts, and calories. Premium gives you more detailed reports and analysis of that data, plus guided coaching. The tracking itself is identical.