TikTok Creator Subscriptions let your followers pay a monthly fee for exclusive content you create

A TikTok Creator Subscription is a monthly payment option you set up on your own channel. Followers choose to pay a price you set — typically between $0.99 and $99.99 per month — and in return they see videos, live streams, or other content you mark as subscriber-only. TikTok keeps a percentage of the revenue (the exact cut varies by region and payment method), and deposits your earnings to your linked payment account.

This is different from TikTok Gifts, where viewers send you one-time payments during live streams. Subscriptions are recurring, predictable income from people who want ongoing access to your work. You control which videos are subscriber-only, which remain free, and what the monthly price is.

Key Takeaways

  • You must have at least 10,000 followers and be at least 18 years old to turn on subscriptions on your account.
  • TikTok Creator Subscriptions are available in most countries, but the feature rolls out gradually — check your Creator Fund settings to see if it is available to you yet.
  • You set the price between $0.99 and $99.99 per month, and you decide which videos are subscriber-only after you post them.
  • TikTok takes a cut of each subscription payment; the remainder goes to your linked payment method, usually within 30 days.

Check whether subscriptions are available on your account

TikTok rolls out Creator Subscriptions region by region, so the feature may not be active on your account yet even if you meet the requirements. Open TikTok, tap your profile icon in the bottom right, then tap the three horizontal lines (menu) in the top right. Scroll down and tap Creator tools or Creator Fund (the label varies by region and app version).

Look for an option labeled Subscriptions, Creator Subscriptions, or Monetization. If you see it, the feature is available to you. If you do not see it, the feature has not rolled out to your region or account yet — check back in a few weeks. You cannot turn on subscriptions before TikTok makes the option visible to you.

Meet the account requirements

You must be at least 18 years old and have a minimum of 10,000 followers to turn on subscriptions. Your account must also follow TikTok's Community Guidelines — accounts with recent violations or strikes may not be able to set up the feature even if they meet the follower count.

If you have fewer than 10,000 followers, focus on growing your audience first. There is no way to bypass the follower requirement. Once you reach 10,000, the subscriptions option should appear in your Creator tools menu within a few days.

Set your subscription price and details

Tap the Subscriptions option in your Creator tools. You will see a list of preset price points: $0.99, $4.99, $9.99, $19.99, and $99.99 per month. Choose one. You cannot set a custom price outside these tiers, and you cannot offer multiple subscription tiers (one price per channel).

After you pick a price, TikTok will ask you to write a short description of what subscribers get. This text appears on your profile and in the subscription prompt when someone considers subscribing. Be specific: mention whether you post subscriber-only videos, go live for subscribers only, or offer other perks. This description helps people decide whether to subscribe.

Once you confirm, subscriptions turn on when ready. Existing followers will see a Subscribe button on your profile next to the Follow button.

Mark videos as subscriber-only after you post them

When you post a video, it is public by default. To make it subscriber-only, go to that video after posting it. Tap the three dots in the bottom right corner of the video, then select Edit or Video settings (the exact label depends on your app version). Look for an option that says Subscribers only, Subscription required, or Paid content. Toggle it on.

Once you mark a video as subscriber-only, only people who are currently subscribed to your channel can watch it. Non-subscribers will see a message saying the video is for subscribers, with a prompt to subscribe. You can change this setting at any time — if you mark a subscriber-only video as public again, everyone can watch it.

You do not have to make every video subscriber-only. Most creators mix free and subscriber-only content to attract new followers with free videos while rewarding subscribers with exclusive ones.

Link a payment method to receive earnings

Before TikTok can pay you, you must add a payment method to your account. Go to your profile, tap the menu, and select Balance, Wallet, or Earnings (the label varies by region). Look for an option to add a payment method or bank account. TikTok typically accepts direct bank transfer (ACH in the United States) or payment services like PayPal, depending on your country.

You will need to provide your legal name, date of birth, and tax identification number (Social Security Number in the United States, or the equivalent in your country). TikTok uses this information to issue tax documents and comply with local tax law. Do not skip this step — without a verified payment method, TikTok cannot deposit your subscription earnings.

Understand how TikTok calculates and pays you

TikTok takes a percentage of each subscription payment before sending the rest to you. The exact percentage varies by country and payment method, but typically ranges from 30 to 50 percent. For example, if someone subscribes at $9.99 per month and TikTok takes 50 percent, you receive approximately $5.00 (minus any payment processing fees).

Earnings from subscriptions that started in a given month are usually paid out 30 days later, though this can vary. You can check your pending and paid earnings in your Balance or Wallet section. TikTok will also send you a 1099 form (in the United States) or equivalent tax document at the end of the year if your earnings exceed the reporting threshold for your country.

Frequently Asked Questions

Can I change my subscription price after I turn it on?

Yes. Go to Creator tools, tap Subscriptions, and select a new price from the preset options. The new price applies to new subscribers when ready. People who are already subscribed at the old price keep paying the old amount until their subscription renews.

What happens if I turn off subscriptions?

Current subscribers lose access to subscriber-only videos, and no new subscriptions can be purchased. You keep the earnings you already received. If you turn subscriptions back on later, you start fresh — existing subscribers do not automatically resubscribe.

Can I offer a free trial or discount for new subscribers?

TikTok does not currently offer built-in free trials or introductory pricing. You can only set one fixed monthly price. Some creators offer a discount by temporarily lowering their price, then raising it again after a set period.

Do I have to make videos subscriber-only to use subscriptions?

No. You can turn on subscriptions and never mark any video as subscriber-only. Some creators use subscriptions as a way to support their work while keeping all content free. Others use it as a way to offer exclusive content. The choice is yours.

What if someone unsubscribes mid-month?

They lose access to subscriber-only videos when ready. They are not refunded for the remainder of the month. If they resubscribe later, they pay the full monthly price again.