What Moz offers and who pays for it

Moz is a software company that sells subscriptions to SEO (search engine optimization) tools. Their main products help people research keywords, track how websites rank in search results, analyze competitor websites, and audit their own site for technical problems. Moz does not offer a free tier — all access requires a paid subscription.

Moz subscriptions are aimed at three groups: individual SEO professionals and consultants, small to mid-sized marketing teams, and in-house marketers at larger companies. The pricing and feature set differ depending on which plan you choose and which specific tools you need.

Unlike some software companies, Moz does not charge per user on most plans — you pay one price and your whole team can log in. The exception is their highest tier, which does add per-seat costs above a base price.

Key Takeaways

  • Moz offers four main subscription tiers (Starter, Standard, Premium, and Enterprise), each with different tool access and monthly search limits.
  • Most plans charge one flat monthly or annual fee regardless of team size, except Enterprise, which adds per-seat pricing on top of the base cost.
  • Annual subscriptions cost less per month than month-to-month billing, and Moz sometimes offers discounts for annual commitments.
  • You can cancel most subscriptions at any time if you pay month-to-month, but annual plans typically require you to pay the full year upfront.

The four main subscription tiers and what each includes

Moz's Starter plan is the entry point and includes access to Keyword Explorer, Site Crawl, and Rank Tracking with limited monthly searches and tracked keywords. This plan is designed for freelancers or very small teams testing SEO tools for the first time.

The Standard plan adds more monthly searches, higher limits on tracked keywords, and access to additional tools like Link Explorer and Local Listings. Most small agencies and in-house marketers start here.

The Premium plan increases all limits further and adds features like API access, advanced reporting, and the ability to track more campaigns. This tier is common for mid-sized teams managing multiple client accounts or large websites.

The Enterprise plan removes most limits, adds dedicated support, and includes custom integrations. It also charges per additional user beyond a base number, making it the most expensive option. Enterprise customers typically negotiate pricing directly with Moz's sales team rather than seeing a fixed price online.

Monthly versus annual billing and what you pay upfront

Moz offers both month-to-month and annual billing. Annual plans cost less per month than the equivalent month-to-month rate — the discount typically ranges from 15 to 25 percent depending on the plan, though this varies and Moz sometimes runs promotions that change the savings.

When you choose annual billing, you pay the full year upfront. When you choose month-to-month, you pay each month and can cancel without penalty. If you cancel an annual plan early, Moz's refund policy varies — some plans offer a prorated refund, others do not, so check the terms before you commit.

If you are unsure whether you will use Moz long-term, month-to-month billing lets you stop without losing money. If you know you will use it for a year, annual billing saves money and locks in your rate.

How many team members can use one subscription

On Starter, Standard, and Premium plans, there is no per-user charge — you pay one price and your entire team logs in with separate accounts. Moz does not limit the number of team members on these tiers, though they do ask you not to share login credentials and instead create individual accounts for each person.

The Enterprise plan includes a base number of user seats (the exact number depends on your contract), and you pay extra for each additional user beyond that. This is why Enterprise pricing is negotiated case-by-case.

All plans let you set different permission levels — you can give some team members read-only access, others the ability to edit campaigns, and others full admin control.

What tools come with each plan and what costs extra

Moz's core tools — Keyword Explorer, Site Crawl, Rank Tracking, and Link Explorer — are included in all paid plans, though with different monthly search limits. The higher your plan, the more searches you get per month before hitting a cap.

Some features are add-ons that cost extra on top of your base subscription. Local Listings (for managing business listings across directories) and API access (for developers who want to pull data into other software) are available as paid add-ons on lower tiers and included on Premium and Enterprise.

Moz also offers Moz Pro (their main all-in-one suite) and Moz Local (a separate subscription focused only on local SEO). You can buy them together or separately. If you only need local listing management, Moz Local is cheaper than buying the full Pro subscription.

Free trial and money-back may provide

Moz offers a 30-day free trial on most plans. During the trial, you get full access to the plan you choose, and you do not need to enter a credit card to start. After 30 days, your trial ends and you are not charged unless you manually upgrade to a paid plan.

Moz also offers a 30-day money-back may provide on annual plans. If you buy an annual subscription and decide within 30 days that it is not for you, you can request a full refund. This does not explore to month-to-month billing, which you can cancel anytime without a refund clause.

How to compare Moz to other SEO tool subscriptions

Other companies offer similar SEO tools: Semrush, Ahrefs, SE Ranking, and Screaming Frog all have subscription models. The main differences are in price, the specific features each tool does best, and how many monthly searches or tracked keywords each plan includes.

Moz is often considered middle-of-the-road in price — more expensive than SE Ranking or Screaming Frog, but less expensive than Semrush or Ahrefs. Moz's strength is in keyword research and rank tracking; Ahrefs is known for backlink analysis; Semrush offers the broadest feature set. The right choice depends on which tasks matter most to your work.

The best way to decide is to use the free trial on Moz and compare it directly to a trial of one or two competitors. Most SEO professionals end up using more than one tool because each does certain things better than the others.

Frequently Asked Questions

Can I downgrade from Premium to Standard mid-year if I bought an annual plan?

Yes, you can downgrade at any time. Moz will prorate your refund based on the difference between what you paid and what the lower plan costs for the remaining months. The exact refund depends on Moz's current policy, so contact their support team with your subscription details to see what you would receive.

What happens to my data if I cancel my subscription?

Your historical data (rank tracking history, crawl reports, keyword research) is deleted after a grace period, typically 30 to 90 days after cancellation. If you think you might return, read your reports before you cancel. Once deleted, the data cannot be recovered.

Do I need a credit card to start the free trial?

No. Moz's free trial does not require a credit card upfront. You can use the full trial for 30 days, and you will only be charged if you manually convert to a paid plan after the trial ends.

Can I use Moz on multiple devices or computers?

Yes. Your Moz account works on any device where you log in. You can use it on your desktop, laptop, tablet, or phone. The subscription is tied to your account, not to a specific device.

Does Moz offer discounts for nonprofits or educational institutions?

Moz does offer discounts for nonprofits and educational use, but you have to contact their sales team to request it — the discount is not automatic. Reach out to Moz directly with proof of your nonprofit status or educational affiliation to ask about available pricing.