What Noom is and how it charges you
Noom is a mobile app that tracks food intake, exercise, and weight over time. It uses a color-coding system for foods (green, yellow, red) based on calorie density and nutrient content, and pairs that with daily lessons about eating habits and psychology. The app charges a subscription fee — typically between $60 and $200 per month depending on the plan length you choose, though Noom frequently offers discounted rates for first-time users.
When you read Noom, you create an account and answer questions about your current weight, goal weight, and how quickly you want to reach it. The app then suggests a subscription tier. You can choose to pay month-to-month, which costs more per month, or commit to a longer period (three months, six months, or a year) to lower the per-month cost. Noom bills your payment method on a recurring schedule — usually monthly — until you cancel.
Unlike some subscription services, Noom does not lock you into a contract. You can cancel your subscription at any time through the app settings, and your access stops at the end of your current billing period. If you cancel mid-month, you do not receive a refund for unused days.
Key Takeaways
- Noom charges a monthly subscription fee that varies based on plan length, with discounts available for longer commitments or new users.
- The app tracks food, exercise, and weight using a color-coded food system and daily educational lessons about behavior change.
- You can cancel your subscription at any time through the app, but refunds for unused time are not issued.
- Noom offers a free trial period — usually seven days — so you can test the app before your first charge.
- The app works on both iPhone and Android and syncs data across devices if you log in on multiple phones.
How the free trial works
Noom typically offers a seven-day free trial when you first sign up. During this period, you have full access to the app's core features: food logging, weight tracking, and the daily lessons. You do not need to enter a payment method to start the trial, though Noom will ask for one before the trial ends if you want to continue.
The trial period is a genuine test — you can use all the main features and decide whether the app fits your needs. If you do not want to continue after the trial, you must cancel through the app settings before the seven days end. If you do not cancel, your payment method will be charged on day eight for your chosen subscription plan.
Noom sometimes runs promotions that extend the trial or offer a discounted first month. These deals appear when you first open the app and vary by region and time of year. Check the offer on your screen before entering payment details, since the terms change frequently.
What features are included in a Noom subscription
A Noom subscription gives you access to the food database (which contains hundreds of thousands of foods), the ability to log meals and snacks, and a weight tracker that charts your progress over weeks and months. The app also includes daily psychology-based lessons — short articles and quizzes designed to help you understand your eating patterns and build habits. These lessons are the core of Noom's approach and are only available to paid subscribers.
Depending on your subscription tier, you may also have access to a personal coach — a real person who reviews your food logs and sends you messages with feedback and encouragement. The basic tier typically includes automated feedback only, while higher tiers add one-on-one coaching. Some plans also include group coaching sessions where you can chat with other Noom users and a coach together.
All Noom subscriptions include the same food database and lesson library. The main difference between tiers is the level of human coaching and the length of your commitment. A three-month plan costs more per month than a twelve-month plan, but both give you the same app features.
How to cancel your Noom subscription
To cancel Noom, open the app, go to your account settings (usually found by tapping your profile icon), and look for a "Subscription" or "Billing" section. Tap the option to manage or cancel your subscription. Noom will ask you to confirm and may offer you a discounted rate to stay — you can decline and proceed with cancellation.
Once you cancel, your access continues until the end of your current billing period. For example, if you are charged on the 15th of each month and you cancel on the 20th, you can still use Noom until the 14th of the following month. After that date, the app will no longer let you log food or access lessons.
If you cancel and later want to resubscribe, you can read Noom again and start a new account. You will not recover your old food logs or weight history — that data is tied to your original account. Some users keep their account active but pause their subscription if Noom offers that option, which preserves their data without charging them.
Noom pricing and plan options
Noom's pricing structure is tiered by commitment length. A one-month plan typically costs the most per month (often $60 to $80), while a twelve-month plan spreads the cost lower per month (often $15 to $20 per month when divided across the year, though you pay the full amount upfront). Three-month and six-month plans fall in between. Noom frequently discounts the first month or first few months for new users, so the price you see when you sign up may be lower than the regular rate.
The subscription tier also depends on whether you choose basic (automated feedback only) or premium (with a personal coach). Coach-based plans cost more than the automated version. Noom's website shows current pricing, but the exact rates change based on promotions and your location.
When you are billed, the charge appears on your statement as "Noom" or "Noom Inc." If you use a credit card, debit card, or PayPal, the charge is processed when ready. If you have questions about a charge, you can contact Noom's support team through the app or its website.
What happens to your data if you cancel
If you cancel your Noom subscription, your account and all its data — food logs, weight entries, lesson progress — remain on Noom's servers for a period of time. You cannot access this data through the app once your subscription ends, but Noom does not when ready delete it. If you resubscribe within a certain window (which varies), you may be able to recover your old account and see your historical data.
If you want to permanently delete your account and all associated data, you can request this through Noom's support or privacy settings. This is different from canceling your subscription — canceling stops your charges, while deletion removes your account entirely. Once deleted, your data cannot be recovered.
Noom's privacy policy explains how long it keeps data after cancellation and what information it collects. You can review this policy in the app settings or on Noom's website before you subscribe.
Common reasons people cancel Noom
Some users cancel because the color-coding system or daily lessons do not match their approach to weight loss. Others find the app too time-consuming — logging every meal takes effort, and some people lose motivation after a few weeks. Cost is another common reason; the subscription adds up over months, and some users decide the app is not worth the ongoing expense.
A few users cancel because they reach their goal weight and no longer need the tracking tool. Others pause or cancel temporarily during stressful periods when they know they will not use the app consistently. Noom's support team can sometimes offer a discounted rate or a pause option if you explain why you are thinking about canceling — it is worth asking before you go through with it.
If you are unsure whether to keep your subscription, try using the app intensively for a week or two. If you are not logging food regularly or reading the lessons, canceling will save you money. If you are using it daily and seeing progress, the subscription is likely worth continuing.
Frequently Asked Questions
Can I get a refund if I cancel mid-month?
No. Noom does not issue refunds for unused days within a billing period. If you cancel on the 10th of a month and your next charge date is the 25th, you lose access on the 25th but do not receive money back for the days between cancellation and that date. To avoid this, cancel close to your billing date if you want to minimize unused time.
Does Noom work without a coach?
Yes. The basic Noom subscription includes the food database, weight tracker, and daily lessons — all without a personal coach. You receive automated feedback based on your logs. If you want one-on-one coaching, you need to choose a higher-tier plan that includes it, which costs more per month.
What if I forget to cancel before my trial ends?
If your free trial expires and you do not cancel, Noom will charge your payment method for your chosen subscription plan. You can still cancel after this charge and request a refund within a short window (usually a few days), depending on Noom's policy and your payment method's rules. Contact Noom support when ready if this happens to you.
Can I change my subscription plan without canceling?
Yes. Most subscription services, including Noom, let you upgrade or downgrade your plan through the app settings. If you upgrade to a higher tier, you may be charged a prorated amount for the difference. If you downgrade, the change usually takes effect at your next billing date.
Does Noom save my data if I take a break?
If you cancel your subscription, your data stays on Noom's servers for a period of time, but you cannot view it through the app. If you resubscribe within that window, you can recover your old account. If you want to keep your data accessible without paying, ask Noom support if they offer a free pause or archive option.