Target accepts WIC at most locations, but only for the specific brands and sizes your state program covers

Target is an authorized WIC retailer in most states, which means you can use your WIC benefits there to buy baby formula. However, WIC does not work like a regular coupon or discount card — your state program only covers certain brands, container sizes, and sometimes specific formulas within a brand. If you try to buy a formula that is not on your state's approved list, the register will decline the transaction, even if Target stocks it.

Before you shop, you need to know what your state allows. Your WIC program sends you a list of approved products, either on a paper voucher, through a card (called an EBT card in many states), or through a mobile app. That list is the only thing Target's register will accept. Bringing the wrong formula, even by accident, means you will have to put it back and choose an approved option instead.

Key Takeaways

  • Target is a WIC-authorized retailer in most states, but you must buy only the brands and sizes your state program lists as covered.
  • Your WIC program gives you a list of approved formulas — check it before you shop, because Target's register will only ring up products on that list.
  • Some Target locations may not stock every approved formula, so calling ahead or checking the Target app can save you a trip.
  • If your state uses a WIC card or app instead of paper vouchers, the system will show you which formulas are covered at checkout.

How to find approved formulas at Target

Start by looking at the list your WIC program gave you. This list is usually organized by product type — infant formula, milk, cheese, eggs, and so on. For baby formula, it will show the brand name, the type (powder, concentrate, or ready-to-feed), and sometimes the container size. Write down the exact brand and type, or take a photo of that section of the list on your phone.

When you get to Target, go to the baby formula aisle and find the products that match your list. Target's website and mobile app let you search for specific products and see if they are in stock at your location. If you are not sure whether a formula is the right one, ask a Target employee — they can help you match the product to your WIC list. Do not assume that a similar-looking formula from the same brand will work; WIC often covers only one type per brand.

If Target does not have the formula in stock, you can ask them to order it or shop at another authorized WIC retailer. Your WIC program can tell you which stores near you accept WIC, and most areas have several options.

What happens at the checkout

When you reach the register, tell the cashier you are paying with WIC. If you are using a paper voucher, hand it to them. If you are using a WIC card or app, the cashier will scan or process it like a debit card. The register will check whether each item you are buying is on your state's approved list.

If everything matches, the transaction goes through and you pay nothing. If you picked up a formula that is not approved, the register will reject it — the cashier cannot override this. You will need to put that item back and choose an approved formula instead, or pay for it out of pocket if you want to keep it.

This process usually takes the same amount of time as a regular transaction. Target employees are used to processing WIC, so there is no need to feel rushed or uncomfortable.

Differences between states and WIC programs

Each state runs its own WIC program, and each state decides which formulas are covered. One state might cover Similac Infant Formula in powder form, while another covers Enfamil or store brands instead. Some states cover multiple brands to give you choices; others cover only one or two. There is no national list — you must check your specific state's approved products.

Your WIC program also decides how much formula you can buy per month. This amount is based on your baby's age and how much formula they typically need. If you run out before the next month, you will have to buy more with your own money. If you have leftover formula at the end of the month, you cannot roll it over — your WIC benefit resets monthly.

Some states have switched to WIC cards or mobile apps instead of paper vouchers. These systems work the same way at checkout, but they make it easier to check your balance and see what you have left to spend that month. Ask your WIC caseworker which system your state uses.

What to do if Target does not stock your approved formula

Not every Target location carries every approved formula. If the formula on your WIC list is out of stock, you have a few options. You can ask the Target customer service desk to order it for you — many locations will do this at no extra cost, and you can pick it up when it arrives. You can also shop at another authorized WIC retailer in your area, such as a grocery store or pharmacy.

If you cannot find your approved formula anywhere nearby, contact your WIC program. They may be able to substitute a different approved formula temporarily, or they may have information about which stores in your area stock the formula you need. Do not buy a formula that is not on your list and expect to be reimbursed later — WIC does not work that way.

Common mistakes to avoid

The most common mistake is buying a formula that looks similar to the one on your list but is not exactly the same. For example, Similac Infant Formula and Similac Total Comfort are different products, and your WIC may cover only one of them. Always match the exact brand and type to your approved list before you check out.

Another mistake is assuming that because Target stocks a formula, it must be WIC-approved. Target carries many formulas that are not on any state's WIC list. The only way to know for sure is to check your state's approved products list.

Some people also forget to bring their WIC voucher or card, or they do not know their PIN if they are using a WIC card. Keep your voucher or card in a safe place, and memorize your PIN if you have one. If you lose your voucher or card, contact your WIC program right away — they can issue a replacement.

Frequently Asked Questions

Can I use WIC to buy formula at Target online?

Most states do not allow WIC to be used for online purchases, including Target.com. You must shop in person at a Target store that is authorized to accept WIC. Check with your WIC program to confirm the policy in your state, as a few states may have different rules.

What if the cashier says Target does not accept WIC?

Target is an authorized WIC retailer in most states, but not all Target locations accept WIC. If a cashier tells you they do not accept it, ask to speak to a manager — sometimes newer employees are not trained on WIC yet. You can also call your WIC program to confirm that the Target location you visited is authorized, or find a different authorized retailer nearby.

Can I buy other baby items with WIC at Target, like diapers or wipes?

No. WIC covers only specific foods: infant formula, milk, cheese, eggs, beans, peanut butter, cereal, bread, and certain fruits and vegetables. Diapers, wipes, and other baby care items are not covered by WIC. You will need to pay for those with your own money or another program.

What if I buy the wrong formula by mistake?

If you realize before you leave the store, you can go back to the aisle and swap it for an approved formula. If you get home and discover the mistake, contact your WIC program — they may be able to help, but they cannot reimburse you for a formula that was not on your approved list. This is why checking your list before you shop is important.

Do I need a Target RedCard or membership to use WIC?

No. WIC works at Target without any membership or special card. You only need your WIC voucher, card, or app. You can use WIC and a RedCard in the same transaction if you want to earn Target rewards on non-WIC items, but it is not required.