Kendamil is not covered by WIC in most states

Kendamil infant formula is not on the approved list for WIC in most U.S. states. WIC covers a specific set of formulas that meet federal nutrition standards and have contracts with state WIC programs. Kendamil, which is imported from the United Kingdom and marketed as an organic, grass-fed option, does not currently have those contracts in place.

Each state WIC program maintains its own list of covered formulas. That list changes based on which manufacturers have agreements with the state. If you are looking for formula through WIC, you will need to choose from the brands and types your state actually covers.

The covered formulas vary slightly by state, but they typically include Similac, Enfamil, Gerber, and store brands like Kirkland (Costco) and Parent's Choice (Walmart). Some states cover more options than others, and some cover specialty formulas for allergies or sensitivities.

Key Takeaways

  • Kendamil is not on the WIC approved formula list in most states because it does not have a contract with state WIC programs.
  • WIC covers specific formulas that meet federal nutrition standards, and each state maintains its own list of approved brands and types.
  • Common WIC-covered formulas include Similac, Enfamil, Gerber, and major store brands, though the exact options depend on your state.
  • If you want to use Kendamil, you would need to purchase it outside of WIC benefits.

How WIC formula coverage works

WIC does not cover all infant formulas. The program has contracts with specific manufacturers, and only those formulas appear on your state's approved list. When you go to a WIC-authorized vendor (usually a grocery store or pharmacy), you can only buy the formulas listed in your state's WIC program.

The federal government sets nutrition standards that all WIC formulas must meet. States then negotiate contracts with manufacturers to get the best price and may support a steady supply. This is why the covered formulas change from time to time — when a contract ends or a new one begins, the list updates.

If you try to buy Kendamil with your WIC card, the transaction will be declined because it is not on the approved list. You would have to pay out of pocket for that brand.

What formulas WIC typically covers

Most states cover infant formula in these categories: standard cow's milk formula, soy formula (for lactose intolerance), and hydrolyzed or hypoallergenic formula (for allergies). Within each category, there are usually multiple brands and types to choose from.

Common covered brands include Similac (including Similac Advance, Similac Pro-Advance, and Similac Sensitive), Enfamil (including Enfamil Newborn, Enfamil Infant, and Enfamil Gentlease), Gerber Good Start, and store brands. Many states also cover Parent's Choice (Walmart), Kirkland (Costco), and other retailer brands.

Some states cover more specialty formulas than others. If your child has a documented allergy or intolerance, your doctor can request a formula outside the standard list, and WIC may cover it. This requires a medical statement from your healthcare provider.

Why Kendamil is not covered

Kendamil does not have a contract with U.S. state WIC programs. The formula is manufactured in the United Kingdom and imported to the United States. It is sold primarily through online retailers and specialty stores, not through the major grocery chains where WIC vendors operate.

For a formula to be on the WIC list, the manufacturer must be willing to negotiate a contract with the state, agree to pricing terms, and may support the product is available at WIC-authorized vendors. Kendamil's distribution model and pricing do not align with how state WIC programs operate.

Additionally, WIC prioritizes formulas that are widely available and affordable for low-income families. Kendamil is positioned as a premium product at a higher price point than most WIC-covered formulas, which makes it less practical for the program's goals.

What to do if you want a formula not on the WIC list

If you prefer a formula that is not covered by WIC, you have a few options. You can purchase it yourself outside of WIC benefits. You can also ask your WIC nutritionist or case manager whether a medical exemption is possible if your child has a specific health need.

If your child has a documented allergy, intolerance, or other medical condition, your pediatrician can write a letter requesting a specific formula. Send this letter to your WIC program. Some states will add formulas to your benefits if there is medical justification, though this is not may provide and varies by state.

Another option is to use WIC benefits for the covered formula your child can tolerate, and use your own money for any additional formula or supplements you want to provide. Many families do this when they want to try a specific brand or type alongside their WIC coverage.

How to find your state's covered formula list

Your state WIC program publishes a list of approved formulas. You can find this list by contacting your local WIC office, visiting your state's WIC website, or asking at a WIC-authorized vendor.

When you call or visit your WIC office, ask for the current approved formula list. This list may be updated several times a year, so it is worth checking if you have not looked recently. You can also ask your WIC nutritionist which formulas would be best for your child's needs from the covered options.

If you shop at a specific store, you can also ask the customer service desk or the WIC coordinator at that location which formulas are approved. They see the list every day and can tell you what is in stock and covered.

Frequently Asked Questions

Can I request Kendamil through WIC if my doctor recommends it?

A doctor's recommendation alone is usually not enough. WIC requires a documented medical reason — typically an allergy or intolerance that the child cannot tolerate the covered formulas. Even then, the state must agree to add it to your benefits. Contact your WIC office with a letter from your pediatrician explaining the medical need, and ask whether an exception is possible in your state.

What if my child is allergic to the formulas WIC covers?

If your child has a documented allergy or intolerance to the standard covered formulas, your pediatrician can request a specialty formula. WIC covers hydrolyzed and hypoallergenic options for allergies, and soy formula for lactose intolerance. Bring your doctor's letter to your WIC office to request coverage for a formula that works for your child.

Can I use WIC benefits to buy Kendamil online?

No. WIC benefits can only be used at authorized vendors, which are physical stores like grocery stores and pharmacies. Kendamil is primarily sold online and is not stocked at most WIC-authorized retailers, so you cannot use WIC benefits to purchase it anywhere.

Will Kendamil ever be added to the WIC approved list?

It is possible but unlikely in the near future. For Kendamil to be covered, the manufacturer would need to establish a contract with state WIC programs and make the formula available at authorized vendors. There is no indication this is planned. If you want to use Kendamil, you would need to purchase it outside of WIC.

What is the difference between WIC-covered formulas and Kendamil?

WIC-covered formulas meet federal nutrition standards and are widely available at affordable prices. Kendamil is marketed as organic and made from grass-fed milk, positioning it as a premium product. Both types of formula can support infant growth and development. The main difference is price, availability, and marketing — not nutritional adequacy for most infants.