SmartStyle is a salon chain owned by Walmart that offers haircuts, color, and styling services inside Walmart stores

SmartStyle salons operate as independent businesses leased space inside Walmart locations across the United States. You walk into a Walmart, find the salon section (usually near the back or side of the store), and book an appointment or walk in for a haircut or color service. The stylists are employed by SmartStyle, not Walmart, though you pay at the salon's register, not at the main checkout.

The salon model works because it puts hair services where people already shop for groceries and household items. You can get your hair done and pick up other items in one trip. SmartStyle locations vary in size — some have two or three chairs, others have more — and the services offered depend on the individual salon's staffing and equipment.

Key Takeaways

  • SmartStyle salons are inside Walmart stores and operate as separate businesses, so you book and pay with the salon, not Walmart.
  • Services typically include haircuts, color treatments, perms, and styling, though not every location offers every service.
  • You can book online through the SmartStyle website or app, or call the salon directly to check wait times and availability.
  • Prices vary by location and service, but are generally lower than standalone salons in the same area.
  • Walk-ins are usually welcome, but appointment booking is faster and reduces wait time.

How to book an appointment at SmartStyle

The easiest way to book is through the SmartStyle website or mobile app. You enter your zip code or city, see which salons are nearby, check their hours, and select a date and time. The app shows real-time availability, so you know when ready whether your preferred time slot is open. You provide your name, phone number, and email, and you receive a confirmation.

If you prefer to call, search for the SmartStyle location inside your nearest Walmart, get the salon's direct phone number, and ask about availability. The salon staff can tell you how long the wait is if you walk in, or book you for a specific time. Some salons are busier than others — Saturday mornings and weekday evenings tend to fill up faster.

Walk-ins are accepted at most locations, but you may wait 30 minutes to an hour depending on how busy the salon is. If you have a specific stylist you prefer, calling ahead to request them increases the chance they will be available when you arrive.

What services SmartStyle offers and what they cost

Standard services include haircuts for men, women, and children; hair color and highlights; perms; and styling for special events. Some locations also offer treatments like keratin smoothing or deep conditioning. The salon's website lists services available at each location, since not every salon has the same equipment or stylists trained in every service.

Pricing varies by location and service type. A basic women's haircut typically ranges from $25 to $45, men's cuts from $15 to $30, and color services from $40 to $100 or more depending on the extent of the work. Children's cuts are usually on the lower end. You can see the price list for your specific salon on the SmartStyle website before you book.

SmartStyle occasionally runs promotions — discounts on first-time visits, package deals on color and cut, or seasonal specials. Check the website or ask the salon directly about current offers. Some locations honor manufacturer coupons for hair care products, though policies vary.

What to expect during your first visit

Arrive a few minutes early if you have an appointment. Check in at the salon desk, and a stylist will greet you and walk you to their station. If it is your first time, the stylist will ask about your hair type, what you want done, and any concerns — allergies to products, previous color damage, or styling preferences. Be specific about what you want; showing a photo on your phone helps.

The stylist will explain the process, how long it will take, and the cost before starting. If you are getting color, they may do a patch test first to check for allergic reactions, especially if you have sensitive skin or have had reactions in the past. The actual service time depends on what you are having done — a straightforward cut takes 20 to 30 minutes, while color can take 45 minutes to over an hour.

After the service, you pay at the salon's register. SmartStyle accepts cash, card, and digital payment methods. You can tip on the card terminal or in cash. Keep your receipt in case you need to contact the salon about the service later.

How SmartStyle stylists are trained and certified

SmartStyle stylists are licensed cosmetologists or hair specialists who have completed training required by their state. Licensing requirements vary by state — some require 1,000 hours of training, others require 1,500 or more — but all stylists must pass a state board exam. You can ask a stylist about their credentials or experience, especially if you are having a complex service like color correction or a chemical treatment.

SmartStyle also provides in-house training to stylists on the company's standards and techniques. This means stylists learn the salon's approach to customer service, sanitation, and specific services. However, the quality and experience of individual stylists varies, just as it does at any salon. If you have a good experience with one stylist, you can request them for future appointments.

Cancellation and rescheduling policies

If you need to cancel or reschedule an appointment, contact the salon as soon as possible. Most SmartStyle locations ask for at least a few hours' notice, though policies vary by location. Canceling through the app or website is usually faster than calling. If you cancel without notice, the salon may not be able to fill that time slot, so calling ahead is courteous and helps the salon manage their schedule.

If you are running late, call the salon to let them know. Some stylists can accommodate a short delay, but if you are significantly late, the salon may reassign your time slot to the next customer. Rescheduling is usually free and can be done through the app, website, or by phone.

What to do if you are unhappy with your service

If something is wrong with your haircut or color — it is not what you asked for, the color is not right, or the cut is uneven — tell the stylist when ready while you are still at the salon. Many stylists will make adjustments on the spot at no extra charge. If the issue is significant, ask to speak with the salon manager.

If you leave and realize there is a problem, contact the salon within a day or two. Bring a photo of what you wanted and explain what went wrong. Most salons will offer a correction appointment or, in some cases, a refund. SmartStyle locations have different policies, so ask what options are available. Keep your receipt as proof of the service and date.

Frequently Asked Questions

Can I book a SmartStyle appointment online?

Yes. Go to the SmartStyle website or read the app, enter your location, and select a salon. You can see available times and book directly. You can also call the salon to book by phone or ask about walk-in wait times.

Do I need to be a Walmart member to get my hair done at SmartStyle?

No. SmartStyle is a separate business from Walmart, and you do not need a Walmart membership or account to use the salon. You pay the salon directly for services.

What if the SmartStyle salon inside my Walmart is closed?

Not all Walmart locations have a SmartStyle salon. Use the salon locator on the SmartStyle website to find the nearest open location. You can also call your local Walmart and ask if they have a salon and for the phone number.

Can I use a coupon or discount code at SmartStyle?

SmartStyle runs promotions periodically, which you can find on their website or by calling the salon. Some locations honor manufacturer coupons for hair products. Ask the salon about current offers when you book or arrive for your appointment.

What if I am allergic to hair dye or other products?

Tell the stylist about your allergies before the service starts. They can do a patch test 24 to 48 hours before coloring, or use alternative products if available. Be specific about what you are allergic to so the stylist can choose safe products.