The Uber Eats logo is a white fork and knife crossed over a black circle
The Uber Eats logo shows a fork and knife arranged in an X shape, set against a solid black circle. The utensils are white, creating high contrast against the dark background. This straightforward two-utensil design is the main visual identifier for the food delivery service and appears on the app icon, website, receipts, and restaurant storefronts that partner with Uber Eats.
The logo has remained largely consistent since Uber Eats launched as a separate service in 2014, though the parent company Uber redesigned its own branding in 2018. The fork-and-knife symbol is when ready recognizable and works at any size — from a small app icon on a phone screen to large signage on a restaurant window.
Key Takeaways
- The Uber Eats logo features a white fork and knife crossed in an X pattern on a black circular background.
- The design has remained stable since the service launched, making it one of the most consistent brand marks in the food delivery space.
- You will see this logo on the Uber Eats mobile app, the website, restaurant partner windows, and delivery driver uniforms and bags.
- The black-and-white color scheme makes the logo work clearly on any background, from phone screens to printed materials.
Where you see the Uber Eats logo
The logo appears in multiple places as you use the service. On your phone, it is the app icon you tap to open Uber Eats. On the web, it sits at the top of the Uber Eats website. When you order from a restaurant, the logo may appear on packaging, receipts, or stickers on the delivery bag.
Restaurant partners display the Uber Eats logo in their windows and on their storefronts to signal they deliver through the platform. Delivery drivers wear the logo on their uniforms and carry it on their insulated delivery bags. Marketing materials — billboards, social media posts, emails — also feature the same fork-and-knife design.
How the logo differs from the main Uber logo
Uber's main corporate logo is a straightforward black "U" in a rounded square. Uber Eats uses the fork-and-knife symbol instead, which signals that this is the food delivery division rather than the ride-sharing service. While both logos use black and white, they are visually distinct so users know which service they are accessing.
When Uber redesigned its corporate branding in 2018, it simplified the "U" logo and updated the typeface used across its services. Uber Eats kept its fork-and-knife icon but updated how it appeared alongside Uber's new visual style. The two logos now work together as part of the same family of Uber services.
The symbolism behind the fork and knife design
The fork and knife are universal symbols for eating and food service. By crossing them in an X pattern, the logo creates a straightforward, memorable shape that is straightforward to recognize at a glance. The choice of utensils makes the service's purpose — delivering food — when ready clear without needing words.
The black circle that frames the utensils gives the logo a contained, finished look. It also ensures the logo works well when scaled down to tiny sizes, such as a phone app icon, because the circle creates a defined boundary that keeps the design readable.
Logo colors and what they communicate
The black-and-white color scheme is practical and professional. Black and white have the highest contrast of any color combination, which means the logo remains clear and readable whether it appears on a bright phone screen, a dark delivery bag, or printed on white paper. This high contrast also makes the logo accessible to people with color blindness.
The simplicity of using only two colors keeps the logo from looking cluttered or dated. It works equally well in print, on screens, and on physical objects like uniforms and vehicles. The lack of color also means the logo can be printed cheaply without requiring special inks or color matching.
How the logo appears across different platforms
On the Uber Eats app for phones and tablets, the logo is the square app icon you see on your home screen. The fork and knife fill most of the square, with the black circle background taking up the full icon space. On the Uber Eats website, the logo appears in the top left corner, usually next to the text "Uber Eats" in the company's standard typeface.
In emails and marketing materials, the logo may appear at full size or as a small symbol next to text. On restaurant storefronts and delivery bags, the logo is often printed large enough to be seen from a distance. Uber Eats also creates variations where the logo appears with the text "Uber Eats" directly below or beside it, depending on the space available.
Changes to the logo over time
The fork-and-knife design has been the Uber Eats logo since the service began in 2014. The core symbol — two utensils crossed on a black circle — has not changed. However, the way the logo is presented alongside Uber's other branding has evolved as the parent company updated its visual identity.
In 2018, when Uber redesigned its corporate logo and typeface, Uber Eats updated how its logo appeared in relation to the Uber name and other company services. The fork-and-knife symbol itself remained the same, but the spacing, sizing, and surrounding design elements were refined to match Uber's new overall visual language.
Frequently Asked Questions
Is the Uber Eats logo the same everywhere in the world?
Yes, the fork-and-knife logo is used consistently across all countries where Uber Eats operates. The symbol does not change based on location because utensils are universally recognized as symbols for food and eating. The logo works the same way whether you are using Uber Eats in the United States, Europe, Asia, or anywhere else the service is available.
Can I use the Uber Eats logo on my own materials if I am a restaurant partner?
Restaurant partners can display the Uber Eats logo to show they deliver through the platform, but the logo is owned by Uber and has specific rules for how it can be used. Uber provides guidelines and approved logos to partners. If you are a restaurant partner, contact your Uber Eats account manager for the correct logo files and instructions on how to display them legally.
Why is the Uber Eats logo a fork and knife instead of a plate or food item?
The fork and knife are more recognizable as symbols for eating and food service than a specific food item would be. A plate or a particular dish might confuse the message or seem to promote one type of cuisine. Utensils work across all food types and cultures, making them a universal choice that communicates the service's purpose clearly.
Has the Uber Eats logo ever been different?
The fork-and-knife symbol has been the Uber Eats logo since 2014 and has not been replaced. The design has been refined and updated in how it appears alongside Uber's branding, but the core symbol — two utensils crossed on a black circle — remains the same. This consistency helps the logo stay recognizable to users over time.