Safavieh is a rug manufacturer and retailer that sells through their own website and other stores
Safavieh is a company that designs and sells rugs, primarily through their own website (safavieh.com) and through major retailers like Amazon, Wayfair, and Bed Bath & Beyond. They do not operate physical showrooms where you can walk in and see rugs in person, though some department stores carry their products. The company manufactures rugs in different countries depending on the collection — some are made in India, Turkey, China, and other regions — and ships directly to customers or through retail partners.
If you are looking at a Safavieh rug, you are buying from a mid-range manufacturer. Their rugs are not handwoven antiques, and they are not the cheapest mass-produced option either. Most Safavieh rugs fall into the category of machine-made or power-loomed rugs, which means they are produced on mechanical looms rather than by hand. This affects the price, durability, and appearance compared to handmade alternatives.
Key Takeaways
- Safavieh rugs are machine-made rather than handwoven, which makes them more affordable than hand-knotted rugs but also means they typically wear out faster in high-traffic areas.
- You can buy Safavieh rugs directly from safavieh.com or through retailers like Amazon, Wayfair, and Bed Bath & Beyond, so prices and return policies vary by where you purchase.
- Safavieh offers many style options including traditional Persian-inspired designs, modern geometric patterns, and contemporary solid colors in a wide range of sizes.
- Most Safavieh rugs are made from synthetic materials like polypropylene or polyester, which are stain-resistant and easier to clean than natural fibers but do not age as well over decades.
How Safavieh rugs are made and what materials they use
Most Safavieh rugs are made from polypropylene or polyester, which are synthetic fibers. Some collections include wool blends or other natural materials, but the majority of their product line uses synthetics. Polypropylene is a plastic-based fiber that resists stains and moisture, making it practical for households with pets or children. It is also less expensive to produce than wool or silk.
The rugs are created on power looms, which means a machine controls the weaving process rather than a person tying individual knots by hand. This method is faster and cheaper than hand-knotting, but it also means the rug will not have the same longevity as a handmade rug. A machine-made rug typically lasts 5 to 10 years with normal use in a living room, though this varies based on foot traffic and care. In high-traffic areas like hallways or entryways, synthetic rugs may show wear sooner.
Safavieh offers rugs in different weights and pile heights. Pile refers to how thick the fibers are on the surface — a low pile rug is flatter and easier to vacuum, while a high pile rug is thicker and softer underfoot but traps more dust and dirt. Their collections range from very low pile (almost flat) to medium pile, with some specialty collections offering higher pile options.
Where to buy Safavieh rugs and what to expect from each retailer
Safavieh's official website (safavieh.com) carries their full range of products. Buying directly from the manufacturer means you see all available sizes and colors, and you deal with their return policy directly. They typically offer free shipping on orders over a certain amount, though you should check their current policy before purchasing.
Amazon carries a large selection of Safavieh rugs, often with Prime shipping if you have a membership. The advantage is fast delivery and Amazon's return window, which is usually 30 days. The disadvantage is that Amazon's prices sometimes differ from the official Safavieh website, and you may see older inventory or discontinued styles.
Wayfair stocks Safavieh rugs and often runs sales or promotions. Their return policy is typically 30 days, and they offer free shipping on orders over a threshold. Bed Bath & Beyond also carries Safavieh products both in-store and online, though their inventory varies by location.
Before buying, compare prices across these retailers because the same rug can cost different amounts depending on where you purchase. Also check the return policy of the specific retailer — some allow returns within 30 days, others within 60 days, and policies differ on whether the rug must be unused or can be returned after you have placed it in your home.
How to care for a Safavieh rug and what cleaning methods work
Synthetic fiber rugs like most Safavieh products are easier to clean than natural fiber rugs. For regular maintenance, vacuum weekly in low-traffic areas and 2 to 3 times per week in high-traffic areas. Use a vacuum without a beater bar if possible, as the beater bar can damage the pile over time, though most synthetic rugs are durable enough to handle standard vacuums.
For spills, blot when ready with a clean cloth rather than rubbing. For stains, you can use a mixture of water and mild dish soap, or a commercial carpet cleaner designed for synthetic fibers. Test any cleaning solution on a hidden corner of the rug first to make sure it does not discolor the fibers. Avoid bleach and harsh chemicals, which can damage or fade synthetic materials.
Professional cleaning is optional but can extend the life of the rug. Many carpet cleaners offer hot water extraction (also called steam cleaning) for synthetic rugs, which removes deep dirt. This is typically recommended every 12 to 18 months depending on traffic and household conditions. Do not use professional cleaning methods designed for wool or delicate natural fibers, as they may not be appropriate for polypropylene or polyester.
What size and style options Safavieh offers
Safavieh produces rugs in a wide range of sizes, from small accent rugs (2 by 3 feet) to large area rugs (9 by 12 feet and larger). They also make runner rugs for hallways and entryways, which are typically 2.5 to 3 feet wide and 8 to 10 feet long. Before ordering, measure the space where you plan to place the rug so you know what dimensions you need.
Their design collections include traditional Persian and Oriental-inspired patterns, modern geometric designs, contemporary solid colors, and transitional styles that blend traditional and modern elements. Some collections are inspired by specific regions or historical rug styles, though these are machine-made interpretations rather than authentic reproductions. Safavieh also produces seasonal collections and collaborations with interior designers, so their available styles change throughout the year.
Color options vary widely by collection. Popular colors include neutral tones (beige, gray, cream), jewel tones (navy, burgundy, teal), and earth tones (rust, olive, brown). If you are looking for a specific color to match your décor, check the product photos carefully, as colors can appear different on screen than in person. Many retailers allow you to order a sample or swatch if you are uncertain about the color.
Price range and how Safavieh compares to other rug brands
Safavieh rugs are typically priced in the mid-range for machine-made rugs. A small accent rug (2 by 3 feet) might cost between $30 and $80, while a standard living room rug (5 by 8 feet) typically ranges from $100 to $300. Larger rugs (8 by 10 feet or 9 by 12 feet) usually cost between $200 and $500, depending on the collection and materials. Prices vary by retailer and sales, so the same rug may cost less during promotional periods.
Compared to handmade rugs from specialty rug dealers, Safavieh is significantly cheaper — a handwoven Persian rug of similar size can cost thousands of dollars. Compared to very inexpensive mass-produced rugs sold at discount stores, Safavieh is slightly more expensive but generally offers better construction and design options. Compared to premium brands like Restoration Hardware or designer collections, Safavieh is more affordable.
The price difference reflects the manufacturing method and materials. You are paying for a machine-made rug with synthetic fibers that will last several years with normal care, not an heirloom piece that will last decades. If you are furnishing a rental, a college dorm, or a room that sees heavy use, Safavieh's price point makes sense. If you are looking for a rug that will last 20+ years, you may want to consider handmade alternatives or higher-end brands, even though they cost more upfront.
Return policies and what to do if you are not satisfied with your purchase
Return policies depend on where you buy the rug. If you purchase from safavieh.com directly, check their website for their current return window — this is typically 30 to 60 days. If you buy from Amazon, Wayfair, or another retailer, that retailer's return policy applies, not Safavieh's. Amazon usually allows 30 days, Wayfair typically allows 30 days, and Bed Bath & Beyond's policy varies.
Some retailers require the rug to be unused and in original packaging to be returned, while others may accept returns even if you have placed the rug in your home. Check the specific retailer's policy before you purchase. If you are ordering online and concerned about color or size, ask the retailer whether they offer a return or exchange if the rug does not meet your expectations once it arrives.
If you receive a rug that is damaged, stained, or defective, contact the retailer or Safavieh when ready with photos. Most companies will replace a defective rug or issue a refund if the damage occurred during shipping or manufacturing. Keep your receipt and order confirmation until you are satisfied with the rug.
Frequently Asked Questions
Are Safavieh rugs good quality?
Safavieh rugs are mid-range quality for machine-made rugs. They are well-constructed and designed, and they hold up reasonably well in normal household use for 5 to 10 years. They are not as durable as handmade rugs, which can last decades, but they are more affordable and easier to clean. Quality depends on the specific collection and how much traffic the rug receives.
Can I use a Safavieh rug outdoors?
Safavieh makes some collections specifically labeled as outdoor rugs, which are made from materials that resist fading and moisture. Standard indoor Safavieh rugs are not designed for outdoor use and will fade and deteriorate if exposed to direct sunlight and weather. Check the product description to see whether a specific rug is rated for outdoor use.
Do Safavieh rugs shed?
Most machine-made synthetic rugs shed slightly when new, especially during the first few weeks. Vacuuming regularly helps remove loose fibers. Shedding should decrease significantly after a month or two of normal use. If a rug continues to shed heavily after several months, it may be defective and worth contacting the retailer about a replacement.
What is the difference between a Safavieh rug and a handmade Persian rug?
Safavieh rugs are machine-made from synthetic fibers and cost significantly less than handmade rugs. Handmade Persian rugs are knotted by hand from wool or silk, take months to produce, and last much longer — often 50+ years. Safavieh rugs are practical for everyday use and budget-conscious buyers; handmade rugs are investments for people seeking heirloom pieces.
How do I know what size rug to buy?
Measure the space where you plan to place the rug. For a living room, a common size is 5 by 8 feet or 8 by 10 feet, depending on furniture layout. For a bedroom, 5 by 8 feet or smaller works well. For entryways or hallways, a runner rug (2.5 to 3 feet wide) is typical. Safavieh's website usually shows rugs in a room setting so you can visualize the size.