Disney+ has temporarily lowered its subscription prices, but the discount depends on which plan you choose and when you signed up
Disney+ announced a price reduction across its subscription tiers in October 2024. The exact savings vary: the ad-supported plan dropped from $7.99 to $5.99 per month, while the ad-free Standard plan fell from $13.99 to $7.99 per month. The Premium plan (which includes 4K resolution and simultaneous streams on four devices) went from $19.99 to $13.99 per month. These prices are lower than what Disney+ charged before, but they are not permanent — Disney has not announced an end date, and streaming services routinely adjust pricing.
The reduction applies to new subscribers when ready and to existing subscribers when their next billing cycle begins. If you are already paying the old price, you will see the new charge on your next renewal date, not retroactively. The timing depends on when your subscription renews, which is usually the same day each month that you first signed up.
Key Takeaways
- Disney+ reduced prices on all three subscription tiers in October 2024, with the largest percentage discount on the ad-supported plan.
- Existing subscribers see the new price at their next billing date, not when ready, because Disney charges on a monthly renewal cycle.
- The ad-supported plan is the cheapest entry point and includes the same content as paid plans, but with commercial breaks.
- Price reductions are not may provide to last, and Disney has changed pricing multiple times since the service launched in 2019.
The three Disney+ plans and what changed
Disney+ offers three subscription options, each with a different price and feature set. The ad-supported plan costs $5.99 per month and includes all Disney+ content with advertisements. This is the lowest-cost option and works on phones, tablets, computers, and streaming devices. You can watch on one device at a time.
The Standard plan costs $7.99 per month with no ads. You can stream on two devices at the same time and watch in up to 1080p resolution (standard HD). This plan is the middle option and appeals to households with two people who watch simultaneously.
The Premium plan costs $13.99 per month with no ads. It allows four simultaneous streams, 4K resolution on supported devices, and spatial audio on compatible content. This plan is designed for larger households or people who want the highest video quality.
Before October 2024, the ad-supported plan was $7.99, the Standard plan was $13.99, and the Premium plan was $19.99. The percentage reduction is largest on the ad-supported tier (25 percent) and smaller on the Premium plan (30 percent). If you were already subscribed at the old price, you will not see a refund — the new price takes effect when your subscription renews.
How to check your current price and renewal date
Your renewal date appears in your Disney+ account settings under "Subscription" or "Billing." On the Disney+ app, go to your profile icon in the top right, select "Account," then look for "Subscription" or "Membership." On a web browser, log in to disneyplus.com, click your profile, and select "Account."
Your billing date is the same day each month that you first subscribed. If you signed up on the 15th, Disney charges you on the 15th of every month. The new lower price will appear on your next charge date. You do not need to do anything — the change happens automatically.
If you want to know your exact new price before it takes effect, Disney's website shows the current rates for each plan. You can also contact Disney+ customer service through the app or website to confirm when your renewal date is and what you will be charged.
Why Disney+ changed prices and what this means for the future
Disney reduced prices to compete with other streaming services and to attract new subscribers. The company has changed Disney+ pricing four times since launch in November 2019: it raised prices in December 2022, again in October 2023, and then lowered them in October 2024. Streaming services adjust pricing based on content costs, competition, and subscriber numbers, so future changes are possible.
The current prices may not be permanent. Disney has not announced how long the reduction will last, and the company has not committed to keeping prices at this level. If you are considering subscribing, the lower price is available now, but you should not assume it will remain this low indefinitely.
Disney also offers bundle options that combine Disney+, Hulu, and ESPN+ at a discounted rate compared to paying for each service separately. The bundle prices also changed in October 2024. If you watch content on multiple Disney services, a bundle may cost less than subscribing to Disney+ alone.
What to do if you want to switch plans
You can change your plan at any time through your account settings. On the app, go to your profile, select "Account," then "Subscription," and choose "Change Plan." On the website, log in, click your profile, select "Account," then "Subscription," and select a different tier. The change takes effect when ready, and Disney adjusts your next bill based on the new plan price.
If you downgrade from a higher tier to a lower one (for example, from Premium to Standard), Disney may credit the difference to your account or refund it, depending on how much of your current billing cycle remains. If you upgrade to a higher tier, you will pay the difference for the remainder of your current cycle, then the new full price at your next renewal.
You can also pause your subscription temporarily without canceling. This option holds your account for up to three months, and you can resume whenever you want. Pausing is useful if you want to take a break but do not want to lose your watchlist or settings.
Comparing Disney+ to other streaming services
Disney+ is one of several major streaming services, each with different content and pricing. Netflix offers ad-supported plans starting at $6.99 per month and ad-free plans up to $22.99 per month, depending on video quality and simultaneous streams. Hulu starts at $7.99 per month with ads and $14.99 without. Max (formerly HBO Max) ranges from $5.99 to $20.99 per month depending on the plan.
The choice between services depends on what content you want to watch. Disney+ focuses on Disney, Pixar, Marvel, Star Wars, and National Geographic content. If you want a broader range of shows and movies, you might compare it to Netflix or Max. If you watch multiple Disney services, the bundle option may offer better value than subscribing to each one separately.
Frequently Asked Questions
When will the lower Disney+ prices take effect for me?
The new price takes effect on your next billing date, which is the same day each month that you originally subscribed. You can find your exact renewal date in your account settings under "Subscription" or "Billing." You do not need to take any action — the change happens automatically.
Can I get a refund for the difference if I was already paying the old price?
No. Disney does not refund the difference between the old price and the new price. The lower rate applies only to charges on and after your next renewal date. If you want to lower your bill when ready, you can downgrade to a cheaper plan, though you will lose features like simultaneous streams or 4K resolution.
Is the ad-supported plan worth it compared to the Standard plan?
The ad-supported plan includes all the same content as the paid plans, so the only difference is that you see advertisements. It costs $2 per month less than Standard and is a good option if you do not mind ads and watch on one device at a time. If you watch on multiple devices simultaneously or want no interruptions, Standard or Premium is necessary.
What happens if Disney raises prices again?
Disney has raised prices multiple times since 2019, so future increases are possible. You will receive notice before a price increase takes effect, usually 30 days in advance. You can cancel, downgrade, or pause your subscription if you do not want to pay the new price.
Does the price reduction explore to Disney+ bundles?
Yes. The Disney Bundle (Disney+, Hulu, and ESPN+) also has lower prices as of October 2024. The bundle with ads costs $14.99 per month, and the bundle without ads costs $24.99 per month. These are lower than paying for each service separately.