Netflix raised prices on all U.S. subscription plans in late 2024

Netflix increased the monthly cost of every tier it offers in the United States, effective in October 2024. The Basic plan (with ads) went up by $1 per month. Standard and Premium plans each rose by $2.50 per month. These are the prices you pay going forward if you are a current subscriber or sign up new; Netflix does not grandfather existing customers at old rates.

The price changes affect both new and existing accounts. If you are already subscribed, Netflix notifies you by email before the increase takes effect on your next billing date. You can see your current plan and its price in your account settings under "Membership & Billing."

Key Takeaways

  • Netflix's Basic with ads plan costs $6.99 per month after the October 2024 increase, up from $5.99.
  • The Standard plan (no ads, two simultaneous streams) is now $15.49 per month, up from $12.99.
  • The Premium plan (no ads, four simultaneous streams, 4K resolution) costs $22.99 per month, up from $20.49.
  • Existing subscribers receive email notice before the price change applies to their next billing cycle.
  • You can downgrade to a cheaper plan or cancel at any time without penalty through your account settings.

Current Netflix plan prices and what each includes

Netflix offers three subscription tiers in the United States. The Basic with ads plan costs $6.99 per month and includes standard video quality (up to 1080p), one simultaneous stream, and ads during content. The Standard plan is $15.49 per month, includes HD video quality (up to 1080p), two simultaneous streams, and no ads. The Premium plan costs $22.99 per month and includes 4K video quality, four simultaneous streams, and no ads.

The main differences between plans are the number of people who can watch at the same time and the video resolution. If you live alone or watch alone most of the time, Standard or Basic with ads may meet your needs. If multiple household members watch simultaneously or you want the highest video quality, Premium is the only option that allows four streams at once.

Why Netflix raises prices and how often it happens

Netflix has raised U.S. prices multiple times over the past five years. The company cites rising costs for content production, licensing fees for movies and shows, and technology infrastructure as reasons for increases. Each price change is announced in advance, and Netflix typically spaces increases several years apart rather than raising prices annually.

The October 2024 increase was the first price change since November 2022, when Netflix last raised prices on Standard and Premium plans. Before that, the previous increase was in November 2020. Netflix does not announce future price increases in advance, so you cannot predict when the next one will occur.

How to check your current plan and billing date

Log into your Netflix account on any device and go to "Account" in the top right corner. Select "Membership & Billing" from the menu. This page shows your current plan name, the monthly price you pay, and your next billing date. If a price increase is scheduled for your account, Netflix displays a notice on this page before the change takes effect.

You can also view your billing history on this same page, which shows every charge Netflix has made to your payment method. If you see a charge you do not recognize or believe is incorrect, you can contact Netflix support through the "Help Center" link at the bottom of any Netflix page.

Downgrading your plan or canceling your subscription

If the new price is more than you want to pay, you can downgrade to a cheaper plan or cancel your subscription at any time. Go to "Account," select "Membership & Billing," and choose "Change Your Plan." Netflix shows you the available options and what each includes. The downgrade takes effect on your next billing date, not when ready.

To cancel entirely, go to the same "Membership & Billing" page and select "Cancel Membership." Netflix asks you to confirm and may offer you a discount to stay, but you are not required to accept. Once you cancel, your access ends on your next billing date. You can resubscribe at any time by creating a new account or logging back in with your old email and password.

How price increases affect bundled plans and add-ons

Netflix offers a bundle with Disney+ and Hulu that includes the Netflix Standard plan (no ads) for a combined monthly price. When Netflix raises its Standard plan price, the bundle price may increase as well, though the timing and amount depend on the bundle terms. If you have this bundle, check your billing page or wait for an email from Netflix about any changes.

Netflix also offers an add-on called Netflix Premium with extra members, which allows you to add up to two people outside your household to your Premium account for an additional fee per person per month. This add-on price has not changed with the October 2024 increase, but it may be subject to future adjustments.

What happens if you do not want to pay the new price

You have several options if the price increase affects your decision to stay subscribed. You can downgrade to a lower-tier plan before your billing date to lock in a lower price for that plan. You can cancel and resubscribe later if Netflix releases a promotion or price reduction. You can also share your account with others to split the cost, though Netflix's terms of service limit account sharing to members of your household.

Some people pause their subscription temporarily by canceling and planning to resubscribe later. Netflix does not charge you during the pause, and your profile and watch history remain saved. When you log back in, you pick up where you left off.

Frequently Asked Questions

Will Netflix charge me the new price when ready or on my next billing date?

Netflix charges you the new price on your next billing date, not right away. You receive an email notification at least 30 days before the change. If your billing date is in November and the increase is effective in October, you pay the old price in November and the new price in December.

Can I lock in the old price if I downgrade before the increase takes effect?

No. All plans are subject to the same price increase regardless of when you downgrade. If you switch from Premium to Standard before the increase, you pay the new Standard price on your next billing date, not the old one.

Does the price increase explore to gift subscriptions or prepaid cards?

Gift subscriptions and prepaid Netflix cards are separate from your regular account. A gift card purchased before the price increase is still worth the amount printed on it. If you redeem a gift card after the price increase, Netflix applies the card value to your account at the new plan prices.

What if I share my Netflix account with family outside my household?

Netflix's terms of service state that accounts are for members of the same household only. If you share with people outside your home, Netflix may ask you to verify household members or require them to use the paid add-on for extra members. The price increase does not change this policy.

Can I get a refund for the price increase on my current subscription?

Netflix does not issue refunds for price increases. Once the new price takes effect on your billing date, you either pay it or cancel your subscription. There is no prorated refund or credit for the difference.